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July 11, 2011

Gogo to Present Details on its New Direction

By Ed Silverstein, TMCnet Contributor

Gogo – a provider of in-flight connectivity – will present information on Thursday about the company’s new direction.

Starting at 11:00am CDT (News - Alert) on July 14, Gogo will present a half-hour vodcast to about the “pending evolution of the company from Internet connectivity at 30,000 feet to an in-air multimedia platform.”

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Among the items to be discussed are: details on brand partners for an in-flight multimedia platform; a new company name and branding; and details on a new video streaming product, according to an article carried on TMCnet.

To sign in for the vodcast, please click here.

Gogo’s provides services to air passengers with laptops and other Wi-Fi enabled devices.

With Gogo, passengers can get online on all U.S. flights for AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, Frontier Airlines, United Airlines, and US Airways flights – as well as on thousands of business aircraft. There are over 6,000 aircraft offering Gogo.

In other recent news about Gogo, Boingo (News - Alert) users can now login to in-flight hotspots which are serviced by Gogo.

VentureBeat explained that the new partnership lets Boingo users have improved access to the web while traveling.

“The Boingo Roaming Network now extends six miles above the Earth thanks to the expansive fleet of Gogo equipped airplanes,” Luis Serrano, Boingo’s senior vice president of business and corporate development, said in a statement. “Gogo’s in-flight network is a key addition to our roaming portfolio, especially since in-flight access is one of the most requested service enhancements we receive.”

The in-flight access is found on over 1,100 planes from nine carriers.

“Making Gogo more easily available to more customers who already have a Wi-Fi billing relationship ultimately helps us ensure that everyone stays connected in air, online,” Ash ElDifrawi, Gogo’s chief marketing officer, said in the company statement. “Boingo’s extensive customer base brings a legion of active Wi-Fi users into the planes, already armed with a username and password, who can log on right away.”

In-flight access is not included in monthly plans. The cost for Boingo laptop and tablet users are: $4.95, $9.95 or $12.95 per flight based on the length of the journey. The cost for smartphone users are $4.95 or $7.95, depending on the length of the flight.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It’s also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Ed Silverstein is a TMCnet contributor. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell