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May 23, 2012

Clear Channel Airports, SapientNitro Unveil Enhanced FlySmart

By Carolyn J Dawson, TMCnet Contributor

Clear Channel (News - Alert) Airports, in association with SapientNitro, recently introduced an enhanced version of “FlySmart: Be an Airport Insider.” Air travelers will be offered all the necessary information on their mobile phones through this mobile travel application.

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Travelers, airports and advertisers are provided with exceptional service by FlySmart, which incorporates the mobile, advertising and technology capabilities from SapientNitro and Clear Channel Airports' proficiency in airports, air travel and airport technology.

Travelers also see the latest in flight push notifications and Bing Maps capabilities by FlySmart, allowing efficient time management to the travelers.

“Early on, Minneapolis – St. Paul International Airport recognized the importance of mobile applications in the traveler experience,” said Patrick Hogan, Director, Public Affairs and Marketing, St. Paul International Airport, Minneapolis. “We are thrilled to see our work with goHow over the last two years serve as the basis for the new FlySmart app. FlySmart will reset the bar for great traveler experience and we are proud to have it continue as our official MSP mobile application.”

FlySmart application is based on the original goHow airport application from SapientNitro. The modified FlySmart offers custom designed content from associate airports, offering an accurate localized experience with all the required up-to-the-minute information.

The authorized associate airports in Boston, Denver and Minneapolis will be among the 96 U.S. and international airports where FlySmart will be accessible.

“We’re excited to team up with SapientNitro and Clear Channel Airports to bring Bing Maps functionality to the new FlySmart app,” said Roberto Bojorquez Alfaro, Program Manager at Bing Maps. “Bing’s airport venue maps provide travelers access to detailed information for restaurants and shops, terminals and gates, baggage claim and more, to help people navigate more smoothly through airports making the feature a natural fit for the app.”

According to Toby Sturek, President of Clear Channel Airports Group, the organization will offer the most excellent mobile travel offering for air passengers and airports in association with SapientNitro. Clear Channel Airports provide groundbreaking, novel ways for uniting advertisers and consumers – evident with the implementation of FlySmart.




Edited by Braden Becker