It feels great to enjoy robust Internet experience at 35,000 feet and Aircell is the company that has made it a reality. The company that works with the mission of giving everyone the ability to stay In Touch, provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more. The company that revolutionized the commercial airline passenger flight experience with its air-to-ground high-speed Internet service, known as Gogo, has announced a rebranding of its Internet service for the business aviation market. The company said that Aircell High Speed Internet has been rebranded as Gogo Biz Inflight Internet.

Along with the rebranding announcement, Aircell also announced the launching of three new cross-market programs for business aircraft operators, namely, Corporate Discount Program, Aircell Black Cards, and No-Cost Demonstrations program. The company said that the programs will provide additional convenience, value and savings to companies that utilize commercial airlines along with business aviation in meeting their overall travel requirements.

The company currently caters to its two primary markets – business aviation and commercial airlines. The rebranding move is expected to more closely align the company's service to both the market. The increased brand familiarity and new value-add programs will make it easier for travelers to enjoy the productivity-enhancing benefits of inflight Internet, regardless of the type of aircraft they're aboard.

In its press release, Aircel (News - Alert) has provided an overview of the services available in each market.

Gogo Biz– Inflight Internet for Business Aviation. Gogo Biz is the only solution in business aviation that provides a true high speed Internet experience with equipment that is small and light enough to fit on virtually any business aircraft. The system has seen record-breaking adoption, having been selected by major aircraft manufacturers including Cessna Aircraft Company, Dassault Falcon Jet, and Hawker Beechcraft, as well as major fractional and charter operators including Clay Lacy Aviation, Flight Options, XOJET and NetJets. Unlimited and usage-based service plans are available with monthly costs starting as low as $395.

Gogo– Inflight Internet for Commercial Airlines. Today, Gogo is available on nearly 1,000 airline aircraft operated by Aircell's airline partners, including American Airlines, Virgin America, Delta Air Lines, AirTran Airways, US Airways, United Airlines, Air Canada and Alaska Airlines. Millions of passengers have used the service since launch, and additional aircraft are being equipped on a daily basis.

“The benefits of inflight Internet don't discriminate by the type of aircraft you're flying on. Immediately from the start, Aircell's air-to-ground technology developed an enthusiastic base of loyal customers in the airline and business aviation markets alike. Now by sharing a common brand in both markets, it's even easier for travelers to make that connection,” John Wade, Aircell's Executive Vice President and General Manager, noted.