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AOL PREVIEWS NEW BRAND IDENTITY FOR ITS FUTURE AS AN INDEPENDENT CONTENT DRIVEN COMPANY
Nov 23, 2009 /PRNewswire via COMTEX/ --
NEW Aol. BRAND EXPRESSES COMMITMENT TO STIMULATING CONTENT, OPENNESS AND
INCLUSION
AOL today previewed its new brand identity for its future as an
independent company committed to creating the world's most simple and
stimulating content and online experiences.
The new AOL brand identity is a simple, confident logotype, revealed by
ever changing images. It's one consistent logo with countless ways to reveal.
The new brand identity will be fully unveiled on December 10, when AOL common
stock begins trading on the New York Stock Exchange, after having been spun
out from Time Warner.
AOL has one consistent logo, with countless ways to reveal it. What
follows are 6 still treatments of the AOL logo; followed by 6 animated
treatments.
AOL partnered with Wolff Olins, a global brand and innovation
consultancy, to develop a brand identity that speaks to the company's future.
The identity itself is a platform for expression and creativity reflecting
the content, products and services which AOL offers. Some of the world's best
creative artists including Universal Everything, Ghava and Dylan Griffin
created art and animations for the brand.
AOL is a leading global Web services company with an extensive suite of
brands and offerings and a substantial worldwide audience. AOL's business
spans online content, products and services that the company offers to
consumers, publishers and advertisers. AOL is focused on attracting and
engaging consumers and providing valuable online advertising services on both
AOL's owned and operated properties and third-party websites. In addition,
AOL operates one of the largest Internet subscription access services in the
United States, which serves as a valuable distribution channel for AOL's
consumer offerings. AOL LLC is a wholly owned subsidiary of Time Warner Inc.
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NEWS: AOL Previews New Brand Identity For Its Future
FORMAT: B-Roll
ADDITIONAL RESOURCES: Video, contact information and more available at:
http://multivu.prnewswire.com/broadcast/41298/press.html
B-ROLL INCLUDES:
* New Brand Identity
VIDEO PROVIDED BY: AOL
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE AOL
http://www.multivu.com
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