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ShopNBC Launches All-New Mobile E-Commerce Platform
MINNEAPOLIS, MN, Feb 09, 2010 (MARKETWIRE via COMTEX) --
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced the launch of new mobile e-commerce
capabilities as well as version two of its ShopNBC iPhone
application. Both initiatives will enable new and returning customers
to shop and place orders directly from mobile devices.
The all-new ShopNBC mobile platform, developed in partnership with
Usablenet, a mobile Web platform for leading brands, offers on-the-go
access to ShopNBC.com from smart mobile phones and devices, including
iPhone, iPod Touch, BlackBerry, Palm Pre, and Droid. ShopNBC
customers can shop and order from the multichannel electronic
retailer's entire selection of more than 10,000 items, discover daily
specials, search for products by keyword or item number, and check
order and shipping status.
In concert with the new mobile e-commerce enhancements, ShopNBC is
proud to announce the launch of its version two iPhone application.
In April 2009, ShopNBC became the first TV shopping retailer to
release a shopping application for the iPhone and iPod touch. The new
ShopNBC version, available as a free download from iTunes.com, builds
on the success of the initial ShopNBC iPhone app by offering a more
comprehensive, user-friendly interface, which includes key features
of ShopNBC.com and the ability to order directly from the iPhone and
iPod Touch.
Carol Steinberg, ShopNBC's Senior Vice President of e-Commerce and
Marketing, said: "We are excited about advancing the cause of our
mobile e-commerce strategy for the benefit of the customer. With fast,
easy access to our entire product selection coupled with the ability
to accept merchandise orders directly from mobile devices, ShopNBC
has further enhanced its shopping experience. Now, in step with an
on-the-go lifestyle, customers have the ease of knowing that
ShopNBC's unique items and top values are always at their
fingertips."
About ShopNBC
ShopNBC is a multichannel electronic retailer operating with a
premium lifestyle brand. Over 1 million customers benefit from ShopNBC
as an authority and destination in the categories of home,
electronics, beauty, fashion, jewelry and watches. As part of the
company's "ShopNBC Anywhere" initiative, customers can interact and
shop via cable and satellite TV in 75 million homes (DISH Network
channels 134 and 228; and DIRECTV channel 316); mobile devices
including iPhone, BlackBerry and Droid; online at www.ShopNBC.com;
live streaming at www.ShopNBC.TV; and social networking sites
Facebook, Twitter, and YouTube. ShopNBC is owned and operated by
ValueVision Media (NASDAQ: VVTV).
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1171844
Contact Info:
Anthony Giombetti
ShopNBC
Media Relations
612 308 1190
agiombetti@shopnbc.com
SOURCE: ShopNBC
mailto:agiombetti@shopnbc.com
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