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[February 15, 2010]

IPTV Remote for media control in the home

(Hugin (English) Via Acquire Media NewsEdge) * New device redefines TV viewing experience * Prototype showcased at the Mobile World Congress * Offered to consumers by the IPTV service provider The Ericsson (NASDAQ:ERIC) IPTV Remote is a new device for controlling the TV and other media devices throughout the connected home.  The innovative device is a single interface for controlling Internet video, the TV, both live and on-demand, the PC and the mobile phone in the home. It also provides a second screen for previewing content, exploring program guides, browsing the web and chatting with friends and family without a distracting window on the TV screen.

"The Ericsson IPTV Remote redefines the category and puts even greater control in the hands of our customers' subscribers. Initially, we will focus on TV services but going forward it will be possible to add applications such as enhanced video communications, remote healthcare and home surveillance," said Jan Wäreby, head of Business Unit Multimedia at Ericsson.

The Ericsson IPTV Remote is part of Ericsson's IPTV solution and will be managed and provisioned by the consumer's IPTV service provider. The device can also function as a portable TV in a WiFi-enabled home.

A prototype and interactive demonstration of the device will be presented at Ericsson's exhibition area in Hall 6, La Fira, Barcelona during the GSMA MWC.

IPTV is set to grow from 40 million to some 120 million subscriptions globally over the next five years. Ericsson has signed more than 250 IPTV contracts worldwide covering complete solutions, integration projects and infrastructure.

Notes to editors: Ericsson Television website <http://www.ericsson.com/campaign/televisionary/> Ericsson IPTV solution <http://www.ericsson.com/ourportfolio/telecom-operators/ericsson-iptv?nav=busine sscontext002> Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room <http://www.ericsson.com/broadcast_room> Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

www.ericsson.com <http://www.ericsson.com/> www.twitter.com/ericssonpress <http://www.twitter.com/ericssonpress> www.facebook.com/technologyforgood <http://www.facebook.com/technologyforgood> www.youtube.com/ericssonpress <http://www.youtube.com/ericssonpress> FOR FURTHER INFORMATION, PLEASE CONTACT Ericsson Corporate Public & Media Relations Phone: +46 10 719 69 92 E-mail: media.relations@ericsson.com <mailto:media.relations@ericsson.com> Ericsson Investor Relations Phone: +46 10 719 00 00 E-mail: investor.relations@ericsson.com <mailto:investor.relations@ericsson.com> UPCOMING EVENTS ·         IPTV World Forum, London, March 23-25 ·         Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6 ·         Ericsson Business Innovation Forum, Shanghai, China, May 17-18 For more information please contact the Ericsson Media Relations Team.

<http://www.ericsson.com/ericsson/press/contacts/press.shtml> [HUG#1384261] Jan Wäreby: http://hugin.info/1061/R/1384261/343024.jpg Press release PDF: http://hugin.info/1061/R/1384261/343020.pdf IPTV Remote Screen 3: http://hugin.info/1061/R/1384261/343023.jpg IPTV Remote screen 2: http://hugin.info/1061/R/1384261/343022.jpg IPTV Remote screen 1: http://hugin.info/1061/R/1384261/343021.jpg

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