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VeneMovies & Semillitas, Two New 24-Hour Spanish Language Channels, Added to RCN's Hispanic Cable TV Program Packages
HERNDON, VA, Mar 15, 2010 (MARKETWIRE via COMTEX) --
RCN Corporation (NASDAQ: RCNI) announced today that it has added two
new 24-hour Spanish language channels to its Hispanic Cable TV Program
Packages. VeneMovies, a successful commercial-free film channel that
broadcasts the best contemporary films, is offered as part of RCN's
MiVision Plus Spanish- language package. Semillitas, a toddlers and
preschoolers network that programs animation in Spanish, is today
available only in Boston, Chicago, New York, Philadelphia and
Washington, D.C. in the cable provider's El Paqueton, MiVision Lite
and MiVision Plus packages. This Agreement guarantees that for the
next three months Semillitas will not available on any other
satellite or cable provider in RCN's communities.
RCN Corporation is a leading provider of all-digital and high
definition video, high-speed internet, and premium voice services to
residential and small-medium business customers in Philadelphia,
Lehigh Valley, PA, New York City, Boston, Chicago and Washington,
D.C., as well as high-capacity transport services to carrier and
large enterprise customers.
VeneMovies (www.venemovies.com), produced by SOMOSTV (a company
dedicated to the development of Pay TV channels for the Hispanic
Market), offers the best selection of films from Latin America
(Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Puerto Rico and
others) and Spain, all of them of recent production, with attractive
casting and urban stories that fit the taste of today's film lovers.
Produced in the United States with the best standards in the industry
and focusing on the unique characteristics of the Hispanic/Latino
market, VeneMovies' films combine the most popular genres (action,
drama, comedies, romance, etc.) with "behind the scenes" footage and
coverage of film events all across the United States, Latin America
and Europe in an impacting on-air presence.
The channel will be available on channel 599 in Boston, Chicago,
Washington D.C., New York and Philadelphia and on channel 793 in
Lehigh Valley, PA.
Since its launch in 2006, VeneMovies has been growing steadily based
on its high quality signal, modern programming and on air presence,
rapidly becoming one of the favorite options for Latinos who enjoy
high quality entertainment and good movies originally produced in
their mother tongue. VeneMovies includes an attractive promotional
strategy based on the Latino and U.S. festivities and national
holidays, fostering both the unique Latino culture and the
integration to mainstream America.
Semillitas (www.semillitas.tv ), also produced by SOMOSTV, offers
state-of-the-art animation from Latin America, Spain, the United
States and other international countries, dubbed in neutral Spanish
in a safe, soothing, culturally relevant graphic package that
emphasizes Latino cultural elements. Its award and internationally
known content includes a significant portion of latest "3D/textured"
animation, packaged with interstitial and other materials that
promote pro-social behavior and good hygiene habits at home.
Semillitas includes as well an attractive on-line presence where
parents can find useful information and children can start their
interaction with the computer via simple, visually oriented games.
The channel is supported by extensive consumer research that shows
that Hispanic parents, whether bilingual or not, speak Spanish to
their children at these ages, recognizing that later they will be
assimilated into American culture. Therefore, planting the seeds of
"cultural identity" in their kids is an important part of raising the
family (as it is for many American immigrants).
"Our company is a leader in providing our subscribers with
international viewing choices," said RCN's Strategic External Affairs
& Programming Senior Vice President Richard Ramlall. "We are pleased
to add both Semillitas to all 3 of our Spanish-language packages and
VeneMovies to our MiVision Plus Spanish-language package, so we can
offer this high-quality programming and add even more value to our
Hispanic lineup."
Luis Villanueva, president and CEO of SOMOSTV (www.somostv.net),
expressed his satisfaction in launching both Semillitas and VeneMovies
on RCN by stating, "We are very happy to launch these networks with a
partner such as RCN, which has demonstrated its sensitivity in
providing the Latino community in these important cities with top
quality entertainment and channels they can feel proud of. We believe
Semillitas is a great community relationship builder and proof of the
attention RCN pays to its Hispanic audience, recognizing the
importance that family values play in our culture."
MiVision Plus, which includes both Semillitas and VeneMovies, has the
most robust channel offering and the price is $22.95/mo. MiVision Lite
is a package created for people who want great Spanish-language
programming but at a lower price. MiVision Lite is only $12.00/mo and
does not contain VeneMovies, ESPN Deportes and Gol TV. These two
MiVision packages are additions to a subscriber's core video package.
El Paqueton is designed for those customers who are interested in
getting a diversity of English and Spanish programming for one low
price. It contains MiVision Lite as well as over 100 English channels
including HD in one package for only $35/mo.
About RCN Corporation
RCN Corporation (NASDAQ: RCNI), www.rcn.com, is a competitive
broadband services provider delivering all-digital and high definition
video, high-speed internet and premium voice services to residential
and small-medium business customers under the brand names of RCN and
RCN Business Services, respectively. In addition, through its RCN
Metro Optical Networks business unit, RCN delivers fiber-based
high-capacity data transport services to large commercial customers,
primarily large enterprises and carriers, targeting the metropolitan
central business districts in the company's geographic markets. RCN's
primary service areas include Washington, D.C., Philadelphia, Lehigh
Valley (PA), New York City, Boston and Chicago. (RCNI-G)
About VeneMovies
VeneMovies is a leading 24hr Pay TV film channel, with no commercial
breaks, produced exclusively for the US Hispanic market and its
communities, that broadcasts the most modern catalog of movies
originally produced in Spanish, including coverage and support of
Festivals and other industry events, in a dynamic and original on-air
presence. VeneMovies is part of SOMOSTV, a company devoted to the
development and promotion of the growth of pay TV in the US Hispanic
market and Puerto Rico, through the launch of TV channels and other
transactional operations with all types of made for TV content in all
platforms, with technical and creative excellence.
About Semillitas
Semillitas is a toddlers and preschoolers Pay TV channel, focused in
the preservation of Hispanic roots and language, that broadcasts
Spanish language animation, 24 hours a day, and is part of SOMOSTV.
SOMOSTV is a company devoted to the development and promotion of the
growth of pay TV in the US Hispanic market and Puerto Rico, through
the launch of TV channels and other transactional operations with all
types of made for TV content in all platforms, with technical and
creative excellence.
Contacts:
RCN
Lisa Barder, (215) 355-7175, Lisa.Barder@rcn.net
Michele Murphy, (703) 434-8471, Michele.Murphy@rcn.net
SOMOSTV
Jose Antonio Espinal, (786) 220-0273, jespinal@somostv.net
SOURCE: RCN Corporation
mailto:Lisa.Barder@rcn.net
mailto:Michele.Murphy@rcn.net
mailto:jespinal@somostv.net
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