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TMCNet:  Screen Media Ventures Chooses Brightcove to Support Free Online Digital Movie Platform Popcornflix.com

[April 25, 2011]

Screen Media Ventures Chooses Brightcove to Support Free Online Digital Movie Platform Popcornflix.com

Apr 25, 2011 (Close-Up Media via COMTEX) -- Brightcove, an online video platform, announced that Screen Media Ventures, a worldwide independent motion picture distribution company, has chosen Brightcove to support its new online digital movie platform, Popcornflix.com.

The new Web service, launched in late March 2011, provides free access to hundreds of theatrically released and independent movies and is initially available in the U.S. with Canada and international to follow.

The Company said Popcornflix.com intends to have 1000 feature-length films available by the end of the year. The platform draws from its vast library of more than 1500 films as well as third party content owners. It is an ad-supported movie platform of its size created by an independent distributor / content owner. Using the Brightcove platform, Screen Media is able to deliver a customized viewing experience across multiple platforms, as well as integrate with third-party ad networks and servers to create new revenue opportunities for advertisers.

"Popcornflix is focused on streaming movies in the highest quality digital resolution possible to ensure we are providing the optimal viewing experience for all of our visitors," said Gary Delfiner, senior vice president of digital distribution for Screen Media Ventures. "Brightcove sets the standard for high quality in the video industry. The range of options the company offers for delivering ad-supported long-form content across multiple platforms makes this an ideal partnership both now and in the future." According to a release, Popcornflix enables visitors to browse and select from a range of genres starring some of Hollywood stars through an interface. Thanks to Brightcove's integration with third-party ad networks, each Popcornflix film includes pre-roll, spot ads and banner ads that offer content and advertising partners a valuable movie-viewing audience. Additionally, Brightcove's social sharing features enable Popcornflix viewers to share their favorite films with friends via links to Facebook and Twitter.

Brightcove noted that its range of mobile video capabilities also makes it possible for Popcornflix to extend the reach of its video initiatives to mobile devices to ensure the broadest possible audience for its content. And, as Popcornflix expands to additional distribution outlets in the future, including Internet-connected TVs and set-top boxes, Brightcove will enable the organization to deliver the same ad-supported user experience regardless of where the content is being accessed.

"Popcornflix brings a unique value proposition to the world of independent film distribution, and the service is well-positioned to expand and grow its viewership in a very short time," said David Mendels, Brightcove president and chief operating officer. "This is an exciting partnership for Brightcove and we look forward to helping Popcornflix.com scale its video operations to reach new platforms and devices." Popcornflix.com is an online digital movie platform that lets movie lovers enjoy great movies for free, anytime.

More information: www.brightcove.com www.screenmedia.net ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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