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TMCNet: Streamworks Chooses Level 3's CDN Services to Enhance Global Delivery of Associated Press Television News Direct

[January 23, 2012]

Streamworks Chooses Level 3's CDN Services to Enhance Global Delivery of Associated Press Television News Direct

Jan 23, 2012 (Close-Up Media via COMTEX) -- Streamworks, a streaming company that uses proprietary technology and service to help news, sports and entertainment brands deliver better streaming experiences, announced it has signed an agreement with Level 3 Communications, Inc. to employ its content delivery network (CDN).

According to a release, Leveraging Level 3's global footprint and its network reliability, Streamworks will be able to deliver live, uncut video news feeds to digital publishers across its breaking news video service, Associated Press Television News (APTN) Direct.

The Associated Press introduced live broadcasting via satellite in 2003 when it covered the invasion of Iraq in real-time, and today it delivers breaking news video to nearly 200 broadcasters worldwide. In October 2011, AP partnered with Streamworks to utilize its proprietary encoding technology to deliver unrivaled picture quality to online, mobile and tablet devices to meet the growing demand for live content from digital platforms.

Streamworks' Universal Delivery Network (uDN) is an all-encompassing delivery solution that utilizes all of the major CDNs and ISPs to achieve the high global network penetration necessary to ensure an exceptional viewer experience.

"Streamworks is making great strides in online video experiences to bring live news and events to digital publishers around the world, and our scalable, global CDN is the ideal platform to support their objectives and growth," said James Heard, regional president of the EMEA region for Level 3. "Using Level 3's content delivery system, Streamworks will be well-positioned to accommodate increasing global demand for APTN's online streaming services as viewers around the world continue to rely on the Internet -- mobile or fixed -- to remain informed of world news as it happens." "As digital publishers turn to APTN Direct for live, uncut news, they will have greater flexibility to provide an immersive news experience for their audiences with high-quality viewing across a variety of devices to engage with them on social platforms," said Ray Mia, CEO of Streamworks. "The addition of Level 3's CDN provides the bandwidth, worldwide connectivity, security, and control to help monetize customers' content." ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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