Satellite Technology News

powered by google

Satellite Spotlight:  

Satellite Technology RSS Feed
Share

TMCNet:  Hyper Marketing Inc. Selected by Frontier Communications as Integrated Marketing Agency of Record

[November 08, 2012]

Hyper Marketing Inc. Selected by Frontier Communications as Integrated Marketing Agency of Record

(Marketwire Via Acquire Media NewsEdge) CHICAGO, IL -- (Marketwire) -- 11/08/12 -- Frontier Communications (NASDAQ: FTR) has awarded Hyper Marketing Inc. (HMI) its integrated marketing services business after a competitive agency review.

HMI's cross-network team, dubbed "Team Frontier," will be responsible for the broadband company's brand integrated marketing strategy with the goal of acquiring, retaining and winning back customers and building brand loyalty in residential and commercial markets. HMI's CatapultRPM will serve as the "portal" agency for the business, and the scope of work includes TV, print, digital and direct marketing.

"We are excited about the opportunity to work with the Frontier team as a key business partner," said Hyper Marketing President Paul Kramer. "We share their passion for both brand-building and marketing strategies that are customer-focused. With HMI's integrated marketing capabilities, we'll be able to provide unrivaled strategic thinking and execution that will show customers the value of a Frontier communications connection." Frontier offers a full suite of broadband, data, advanced voice and video services to residential and commercial customers across 27 states and employs about 15,300 people. Hyper Marketing is the largest independent marketing-services network in the country. HMI will also help Frontier with communications and positioning as it accelerates its transformation to a fully-integrated broadband services company.

Under the direction of Chief Marketing Officer, Craig Coffey, Frontier has reset its marketing objectives and organizational structure around a brand response marketing approach that emphasizes brand positioning and differentiation, market segmentation, consumer insights and analytics, and customer retention and winback programs.

Coffey said, "We are on a mission to drive strong business results by building the Frontier brand in the marketplace. Hyper Marketing consistently demonstrated throughout our search process that they had the talent, passion, intelligence and executional expertise to deliver the results we need." Added Michael Miller, Hyper Marketing CMO and the agency business lead for Frontier: "We are thrilled to partner with the Frontier marketing team as they continue to innovate and build on their ambitious plans. Our team is incredibly eager to get to work on this exciting piece of business in a rapidly evolving industry." For more information, please visit www.hypermarketinginc.com and www.frontier.com.

About Frontier CommunicationsFrontier Communications Corporation (NASDAQ: FTR) is an S&P 500 company and is included in the FORTUNE 500 list of America's largest corporations. Frontier offers broadband, voice, satellite video, wireless Internet data access, data security solutions, bundled offerings and specialized bundles for residential customers, small businesses and home offices and advanced business communications for medium and large businesses in 27 states. Frontier's approximately 15,300 employees are based entirely in the United States. More information is available at www.frontier.com.

About Hyper Marketing Inc.Hyper Marketing is a global company and the largest independent marketing-services network in North America. The company has 1,100 employees in 23 offices, with expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning. HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world. HMI companies partner with CMO's of many of the world's best known brands including Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results. For more information visit www.hypermarketinginc.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine Media Contact: Frontier Communications Brigid Smith brigid.smith@ftr.com (203) 614-5042 Media Contact: Hyper Marketing Inc.

Erin Donahue DiGennaro Communications erin@digennaro-usa.com (646) 380-4768 Source: Hyper Marketing Inc.

[ Satellite Spotlight's Homepage ]


blog comments powered by Disqus

FREE Satellite eNewsletter

Subscribe to our free weekly Satellite Spotlight eNewsletter!

Get the latest expert news, reviews & resources. Tailored specifically for Satellite Technology and Communications.

Satellite Technology White Papers

Innovative Features Mean Major Savings for Cellular Operators Using Satellite Backhaul
With the rising cost of satellite bandwidth and the need for more of it to support an ever increasing number of voice, data and now video services, operators must seek ways to reduce both their hardware investment costs and operating expenses, especially when fierce competition forces them to provide these new services without raising their rates.

Satellite Technology Features