|[November 13, 2012]
Car Connectivity Consortium Kicks Off MirrorLink Tagline Contest
BEAVERTON, Ore. --(Business Wire)--
Connectivity Consortium (CCC), an organization driving global
innovation for phone-centric car connectivity solutions, today announced
a public contest to determine MirrorLink's first tagline. Developed by
CCC members, MirrorLink is a car-connectivity standard for controlling a
nearby smartphone from the steering wheel or via dashboard buttons and
screens. The contest begins today.
"One of the best things about the CCC is the spirited collaboration
we've been able to inspire among auto and tech enthusiasts," said Mika
Rytkonen, president and chairman of the CCC. "That's really what
MirrorLink is all about: the love of driving and mobile technology
together. When it comes to expressing the best of MirrorLink in a fun,
witty one-liner, we thought we'd consult the entire universe of drivers
and passengers. After all, they are the most important stakeholders in
the connected-car ecosystem."
The first place winner will receive a MirrorLink-enabled Sony
XAV 701HD* car radio and compatible Nokia
E7 smartphone. Second- and third-place winners each will receive a
XAV 601BT and compatible Nokia
There are three easy steps to participate:
1. "Like" the CCC
2. Review a brief set of MirrorLink
3. E-mail submissions to firstname.lastname@example.org.
Individuals may submit as many taglines as they like for consideration.
The contest closes on Monday, December 17. Winners will be notified
shortly thereafter. For eligibility and a complete list of rules, please
"The tagline contest is a great way to get people excited about
MirrorLink and to spread the word about the technology's many benefits,"
said Alan Ewing, executive director of the CCC. "Plus, our winners will
take home some of the world's best and most powerful connected driving
devices for their unlimited enjoyment."
*If HD radio service is unavailable in the winner's country of
residence, the winner will receive a Sony XAV 601BT instead, paired with
a Nokia (News - Alert) E7 smartphone.
About the Sony XAV-701HD and XAV-601BT
The new XAV-701HD and
XAV-601BT in-dash A/V receivers feature high-quality, double DIN WVGA
displays with full touch screen capability and universal smartphone
connectivity, enabling users to control music and apps with their
compatible smartphones. In addition to streaming compatible smartphone
screen content to the in-dash screen, these new models also feature
Passenger App Control®, which allows connection of an iPhone (News - Alert)® or iPod®
(via USB) to the system. These models feature an advanced graphical user
interface with three-dimensional screen visualizers and ultra-fast
response. Users have the freedom to customize the receiver's wallpaper
or choose from a number of preset screen visualizers. The interface also
displays album artwork during music playback. The system works with
Pandora (News - Alert)® on iPhone®, Android®, and Blackberry® phones, and is SiriusXM
Satellite Radio ready. Sony's Advanced Sound Engine with EQ7 allows
customization of audio settings for a truly impressive listening
experience. In addition, the XAV-701HD model features a built-in HD
Radio tuner with iTunes Tagging, while the XAV-601BT model has a fully
detachable faceplate. The XAV-701HD and XAV-601BT are available for
about $700 and $550 respectively at Sony Stores, online at www.sony.com/car
as well as throughout the Sony Authorized Dealer Network nationwide.
About the Car Connectivity Consortium
The CCC is dedicated
to cross-industry collaboration in developing MirrorLink™ global
standards and solutions for smartphone and in-vehicle connectivity.
Members are among the world's leading automotive, mobile communications
and consumer electronics companies. For further information visit www.carconnectivity.org.
Sony is a registered trademark of Sony Corporation.
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