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TMCNet:  PR Newswire's Business Technology Round-up, 14th November 2012

[November 14, 2012]

PR Newswire's Business Technology Round-up, 14th November 2012

LONDON, November 14, 2012 /PRNewswire via COMTEX/ -- Hunter Communications signs satellite agreement, Nomad expands mobile offering and Movaluate to revolutionise second-hand mobile market Hunter Communications, a telecoms provider specialising in the procurement of bandwidth for business clients, has announced the signing of a pre-sale agreement for the sale of a brand new satellite from SATMEX, a Latin American communications company.

The satellite is still under construction, although the agreement envisages a launch in 2015 that will boost Hunter Communications' coverage across the US, Canada and South America over the 15-year lifespan of the device. Hunter has ordered the first ever Samtex 7 satellite, a product created by SAMTEX in conjunction with US aerospace giant Boeing. It swiftly follows the Samtex 5 satellite, which will be repositioned after the next launch to provide even greater coverage for the US market.

Speaking after the announcement, Hunter's President, Brent Perrott, enthused over the ability of the new satellite to provide "full KU-band coverage over North America and particularly over Canada, which has had few alternatives for many years".

Nomad Editions, a start-up digital magazine publisher, has announced a broadening of its services, with the company now offering to work with mobile marketers to increase their content production capabilities.

The company will focus on helping publishers and advertisers to increase the amount of content marketing delivered through digital magazines, drawing on its experience over the past two years: Nomad has published over 300 digital magazines since 2010 alone.

The new service will offer clients the chance to delegate the responsibility for integrating digital magazines and content marketing to the company, which pledges to work closely with clients' marketing teams to produce a comprehensive digital product. According to Marjorie Martay, Nomad's Executive VP, the company hopes to "apply our knowledge to driving profitable customer action for our clients".

Movaluate, an innovative company providing mobile phone valuation services, has launched a new initiative that gives everyday smartphone owners the ability to instantly value their device, in an attempt to cut waste from the second-hand mobile sale market.

A "tag" combining NFC and QR technologies will be deployed to participating customers seeking a valuation, which will automatically detect the type and age of the device before delivering that information to Movaluate HQ. The company will then send users a price report, giving users a better insight into what their device is worth on the open market. The service will be completely free of charge and is available today.

Follow PR Newswire on Twitter Keep up-to-date with the latest sector-specific news headlines by following PR Newswire's Twitter accounts: Consumer Finance Manufacturing Sports Business Energy Health Multi-cultural Technology Business technology Environment Media Public policy Transport About PR Newswire PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

SOURCE PR Newswire

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