Rumblefish and Audible Magic Partner to Make It Easier for Social Video Networks to Monetize Videos With Music Soundtracks
PORTLAND, OR, Nov 28, 2012 (MARKETWIRE via COMTEX) --
Rumblefish, the leading provider of soundtracks for online social
video, and Audible Magic, the leading provider of automated content
recognition (ACR) solutions, today announced the two companies have
joined forces to offer the first end-to-end music licensing platform
with closed-loop license verification. By combining the world's
largest catalog of copyright-cleared soundtracks with state-of-the
art content recognition, the companies solve the problem of
discriminating between authorized and unauthorized uses of music for
consumers, artists and labels, video apps and online video networks.
This partnership benefits all parties involved in the online video
ecosystem. Online video networks and video apps gain access to a
significant new revenue stream via content-recognition revenue
sharing models, comparable to those used successfully by YouTube. In
addition, networks and apps deliver better user experiences by making
available a soundtrack solution that avoids videos from being blocked
due to music copyright restrictions.
Artists and record labels also gain new online revenue streams to
increase their income, and artists have new ways to connect with
their fan base and promote their music. In addition, consumers
uploading their videos to websites or apps that use the closed-loop
verification system are now able to add soundtracks from their
favorite artists and avoid having their videos blocked.
The licensing process is simplified through the first-ever
closed-loop license verification system enabled through the
partnership. Once a video is uploaded to an authorized site or
application, the video is scanned for any known music from Audible
Magic's database of over 15 million tracks. Videos with licensed
soundtracks can be uploaded to authorized sites without restriction.
When a track is identified but not licensed, the video will not be
uploaded to the site and the user is given options to license an
alternative soundtrack for their video. End users can find legal
soundtracks to add to their projects at FriendlyMusic.com, or from a
host of Rumblefish partners including Animoto, Socialcam, Klip,
Pixorial and others. This process removes hurdles that before caused
online videos to be blocked or removed immediately from social
"The Rumblefish and Audible Magic technologies complement one another
perfectly, and when combined, allow customers of both companies to
have the most robust music licensing platform built into their video
networks," said Vance Ikezoye, President and CEO of Audible Magic.
"This platform is a true win-win-win -- for the consumer, for artists
and labels, and for video networks."
"Music rights have been the Achilles heel of social video, upsetting
users and devaluing otherwise monetizeable video inventory. That's
why we consider this a defining partnership, creating an end-to-end
music licensing platform and significant revenue opportunity for all
social video networks, apps, artists and labels," said Paul Anthony,
founder and CEO of Rumblefish. "License verification allows end-users
of apps like Socialcam or Klip to add a licensed soundtrack to their
video and upload that video to a network such as Facebook or MySpace.
The network, instead of being forced to block videos, will use the
platform to verify soundtracks and allow video uploads to the network
instantly. Everybody wins."
Rumblefish is the largest provider of soundtracks
for social video and has been a pioneer in the music licensing
industry for over a decade. Through its API, SDK and Storefront
offerings, the platform allows partners to offer soundtrack
functionality for web and mobile applications, and provides access to
the world's largest copyright-cleared soundtrack catalog of more than
one million tracks. The company makes soundtracks for online social
video easy and legal, and has issued more than seven million
licenses, paying millions in royalties to its artists. Rumblefish
partners include YouTube, Animoto, Socialcam, Virtual Active, Klip
and Google. The company can be found at www.rumblefish.com and is
headquartered in Portland, OR.
About Audible Magic
Audible Magic Corporation is the trusted leader
in digital fingerprinting for recognizing content in all forms across
radio and television broadcasts, Internet streams, cable and
satellite transmissions, stored digital files, and on consumer
devices such as smart TVs, set-top boxes, smart phones, tablets, and
other appliances. Currently, Audible Magic works with more than 200
customers and partners, including Facebook, MySpace, Soundcloud,
Dailymotion, Verizon, Break, TVPlus, NBC Universal, Viacom, Disney,
Sony, Metacafe, Fox, Universal Music, Warner Music, and EMI.
Krista Van Lewen
Audible Magic Contact:
VP of Marketing
SOURCE: Rumblefish Inc.
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