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| [November 30, 2012] |
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TomTom Invites People to "Unwrap the World" and Win
CONCORD, Mass. --(Business Wire)--
TomTom
today launches the online competition TomTom (News - Alert) Gives You More,
which offers people the chance to "unwrap the world" and win one of six
unforgettable driving adventures at www.tomtom.com/more.
The game, which is easy to play, puts players' virtual unwrapping skills
to the test. To be eligible to win, entrants need to select a
gift-wrapped continent and unwrap it as quickly as possible. In addition
to the six main prizes, there are thousands of other prizes to be won
every hour, including TomTom navigation devices, Nike+ sports watches
and gift vouchers.
The global competition runs from November 26th until January
15th and is open to people living in the UK, Germany, France,
Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland,
Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand,
USA, Canada, Mexico, Brazil, Argentina and India.
The six main prize winners will be sent on a two-week driving adventure
for four people along one of these spectacular route: Ruta 40 in
Argentina; the Garden Route in South Africa; the Grand Alpine Tour in
Europe; the Malaysian Roundabout; the Australian Coastal Route; or the
Pacific Coast Highway in California.
TomTom's campaign video can be viewed here.
Notes for editors
How to win
Contestants* should visit http://www.tomtom.com/more
between 26th November 6.00 pm CET and 15th January
00.01 AM CET 2013 to play the game and have a chance of winning. Players
pick a route to follow and help Christopher unwrap presents along the
way. Once contestants have successfully unwrapped an entire route,
they'll be asked to create and upload a file that explains why they
think they should win the holiday. It could be a video, a song, a short
story or even a short poem. The most original and fun entry will win the
route they just unwrapped.
*Residents of New York, Florida, the District of Columbia and Quebec are
not eligible to win
Further information and key contacts
For full information about the game and gift guide, please visit www.tomtom.com/more
or contact Lea Armstrong, lea.armstrong@tomtom.com
About TomTom
Founded in 1991, TomTom (AEX: TOM2) is a leading provider of navigation
and location-based products and services.
TomTom maps, traffic information and navigation technology power
automotive in-dash systems, mobile devices, web based applications and
government and business solutions.
TomTom also designs and manufactures its own location-based products
including portable navigation devices and fleet management solutions, as
well as GPS-enabled sports watches.
Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and
sells its products in over 35 countries.
For further information, please visit www.tomtom.com
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