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| [December 10, 2012] |
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Ensequence and Audible Magic Team to Deliver Interactive Advertising and TV Across Multiple Devices
PORTLAND, Ore. & LOS GATOS, Calif. --(Business Wire)--
Ensequence,
the leading supplier of advanced interactive television (iTV) products,
and Audible
Magic, the leading provider of automated content recognition (ACR)
solutions, today announced an integrated platform that will create new
opportunities for brands to engage and win loyalty among TV viewers.
Combining Audible Magic's (News - Alert) SmartID and Ensequence's award-winning iTV
Manager® solutions, the platform offers viewers unique, immersive
experiences with their favorite shows, and enables advertisers to
connect one-on-one with audiences across devices including TV sets,
tablets, laptops, and smart phones.
Offering a unique opportunity for service operators, the integrated
platform also has the ability to monitor hundreds of broadcast streams
that then trigger events across set-top boxes. This, in turn, activates
programming and TV commercial enhancements that further engage viewers.
"The new, more interactive, more deeply engaged TV viewing environment
isn't on the horizon; it's here," said Vance Ikzoye, President and CEO
of Audible Magic. "And Ensequence's (News - Alert) iTV Manager® solution is playing a
key role in turning the promise into a reality that's exciting for
viewers and potentially much more profitable for advertisers. In fact,
the integrated product's ability to recognize TV commercials and create
one-on-one viewer engagement in real time is like a dream come true for
these advertisers-their Holy Grail."
"We're delighted to be working with Audible Magic," added Aslam Khader,
Ensequence Chief Technology and Product Officer. "The SmartID and other
Audible Magic ACR solutions are already integrated into many
applications, and the company has proven its ability to scale to support
the size of the audiences and meet the evolving needs of service
operators and television networks. Audible Magic's rich, mature
technology ensures that-together-we will deliver a robust, reliable
solution."
About Audible Magic
Audible
Magic is the trusted leader in digital fingerprinting for
recognizing content in all forms across radio and television broadcasts,
Internet streams, cable and satellite transmissions, stored digital
files, and on consumer devices such as smart TVs, set-top boxes, smart
phones, tablets, and other appliances. Since its founding in 1999, the
company has been awarded more than 20 patents in the U.S. and
Internationally. Currently, Audible Magic works with more than 200
organizations, including A+E, CBS, CBC, Dailymotion, Discovery, Disney,
Facebook, Fox, Metacafe, MySpace, NBC, Sony, Soundcloud, TVplus,
Univision, Universal Music, Verizon, Viacom (News - Alert), and Warner Music.
About Ensequence
Ensequence creates and distributes advanced products for television
advertising and programming across multiple platforms (cable, satellite,
telco, connected TVs, and mobile). The advertising products create
better engagement, measurability, and ROI for advertisers resulting in
new ad revenues for programmers and distributors. The programming
products create deeper engagement with viewers leading to increased time
spent viewing and higher ratings for programmers. Ensequence's customers
include many of the largest and most innovative companies in the media
industry. Among them are: NBC, MTV, Nickelodeon, ESPN, Showtime
Networks, Disney, Turner Broadcasting (News - Alert), HBO, QVC, AMC Networks, Comcast,
Time Warner Cable, DISH Network and Verizon. To learn more, visit www.ensequence.com.
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