|[December 11, 2012]
YANGAROO Launches Major New Feature for Delivery of Television Advertising
TORONTO --(Business Wire)--
Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure
digital media management company, announced today the launch of the
industry's first fully automated Traffic Management System called
"Reporter", within its digital commercial distribution system. The new
YANGAROO service now merges personalized traffic instructions with a
signed and date-stamped confirmation that traffic instructions have been
received, increasing the likelihood that spots will air correctly. The
first of its kind, The Traffic Management System "Reporter" streamlines
communication between major agencies and buying services to
broadcasters. The fully automated solution eliminates time-consuming
manual processes of call outs to broadcasters and alleviates concerns of
lost instructions or non-compliance.
"YANGAROO's cloud based DMDS platform enables us to implement
enhancements, both 'ground breaking' and routine, rapidly, enabling our
clients to constantly improve their workflows," said Gary Moss,
President and CEO at YANGAROO. "The need for 'Reporter' is something
that we have heard consistently ad we are delighted to be first to
market with the solution."
"YANGAROO has an innovative and seamless solution with 'Reporter'," said
Mike Aiello, SVP, Managing Director Shared Services at Horizon Media,
the largest independent media buying service in the world. "We are
always looking to provide our clients with efficient and flawless
execution. 'Reporter' provides access to real-time reporting,
confirmation that spots and instructions have been properly received and
is an exciting new system we can offer our clients."
"We quickly developed and introduced the service in response to a
growing demand in the marketplace for a more automated approach to
traffic reporting," added Karen Dealy, President, Advertising Operations
at YANGAROO. "'Reporter' reflects our commitment to innovation in the
television advertising delivery marketplace."
YANGAROO is a company dedicated to digital media management. YANGAROO's
patented Digital Media Distribution System (DMDS) is a leading secure
B2B digital cloud based solution focused on the music and advertising
industries. The DMDS solution provides more accountable, effective, and
far less costly digital management of broadcast quality media via the
Internet. It replaces the physical, satellite and closed network
distribution and management of audio and video content, for music, music
videos, and advertising to television, radio, media, retailers, and
other authorized recipients. The YANGAROO Awards platform powers many of
North America's major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO
and in the U.S. under OTCBB: YOOIF. For further information, please
contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially from
actual future events or results. Such forward-looking statements are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not accept
responsibility for the adequacy or accuracy of this release.
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