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| [December 19, 2012] |
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New Tweet Ticker From Twubs.com Processes More Than 1 Million Tweets During 12-12-12 The Concert (#121212Concert) For Sandy Relief
RIVERSIDE, Calif. --(Business Wire)--
Twubs.com,
creators of the first branded hashtag landing page and Conference and
Live Event Solution for displaying a moderated Tweet Wall used by more
than 20,000 organizations globally, today announced that it processed
more than 1 million Tweets during the 12-12-12 Sandy Relief Concert,
#121212Concert, using its new "Twubs Tweet Scroll Ticker" scheduled for
full release in January 2013. Tweets were culled and presented on the
ticker screen for audience viewing by partner and moderator, Clear
Channel Media and Entertainment. Clear Channel (News - Alert) Media and Entertainment
also used the same solution for its Jingle Ball events.
"We loved using the Twubs Tweet Scroll Ticker for 12-12-12 and the Clear
Channel Jingle Ball tour," said Zena Burns (News - Alert), vice president of Digital
Programming Platforms for Clear Channel Media + Entertainment. "It
allowed us to bring a dynamic in-venue social element to these events in
a sophisticated manner befitting the A-level talent on stage. The
consumer-facing product was best in class, the admin was easy-to-use and
the Twubs.com team was fantastic to work with."
The Twubs Tweet Scroll Ticker allows a moderated feed to scroll at a
metered rate that is controlled by the event organizers. While the Twubs
configuration tools provide a standard "bottom-level scroll," the
solution works well with most video overlay hardware and software
packages allowing the scroll to be placed anywhere on the screen. A
unique feature for advertisers is the ability to insert sponsorships
into the scroll bar as Tweets are presented.
"We were very excited to participate in such a historic event," said
Tony Ferraro, president and CEO of Twubs.com. "Wereleased a BETA
version of the software to specifically help the event raise money for
Sandy recovery."
In addition to providing consumer-friendly hashtag aggregation and
hashtag registration, Twubs.com has been serving the live event market
with "tweet to screen" technology since 2008 with a complete suite of
conference and live event solutions that can be found at http://tools.twubs.com
About Clear Channel Media and Entertainment
With 239 million monthly listeners in the U.S., Clear Channel Media and
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media and Entertainment serves 150 cities through
850 owned radio stations. The company's radio stations and content can
be heard on AM/FM stations, HD digital radio channels, Sirius/XM
satellite, on the Internet at�iHeartRadio.com�and
on the company's radio station websites, on the iHeartRadio mobile
application on iPads and smartphones, and used via navigation systems
from TomTom, Garmin (News - Alert) and others.
The company's operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB:
CCMO), a leading global media and entertainment company. More
information on the company can be found at clearchannel.com,�clearchanneloutdoor.com�and�ccmediaholdings.com.
Like us on Facebook (News - Alert) at�facebook.com/iHeartRadio.
Follow us on Twitter (News - Alert) at�twitter.com/iHeartRadio.
About Twubs.com
Established in 2008, Twubs.com, the leading hashtag registrar, provides
brandable hashtag landing pages and Twitter group, search and live event
display tools used by more than 20,000 organizations globally. Twubs.com
allows users to quickly and easily search for social media content via
hashtags. After selecting groups they're interested in, Twubs provides a
central community-driven hub or "Twub" where they can access real time
tweets, Instagram, and videos without having to click on an external
link.
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