|[December 20, 2012]
Limoneira Pairs with New York-Based Experts to "Unleash the Power of Lemons"
SANTA PAULA, Calif. --(Business Wire)--
After launching its new marketing campaign, Unleash the Power of
Lemons earlier this year, Limoneira Company (NASDAQ: LMNR), a
leading agribusiness, today announced its partnership with five New
York-based experts in the areas of health, beauty, food and drink,
lifestyle, and cleaning to promote the many innovative uses of lemons.
The experts are passionate, local opinion leaders who have paired with
Limoneira to provide tips, uses, recipes, and much more on a new
Limoneira has also paired with local experts in Los Angeles and Chicago
and plans to do the same in Miami, Toronto, and Montreal.
"The local leaders we've paired with are the movers and shakers in their
industries and they're experts in using lemons in a variety of creative,
useful, and fun ways," says John Chamberlain, Limoneira's Director of
Marketing. "Our five New York partners are excited to share their tips
for using lemons with everyday consumers for practical household,
culinary, health, design, and beauty solutions."
The New York experts include:
Marissa Lippert: Named "Best Nutritionist" by New York City
Search the past five years running; founder of NOURISH, a
nutrition counseling firm that helps clients live, eat, and cook more
healthfully, including incorporating the use of Limoneira lemons into
a healthy diet
Shizuka Bernstein: Lauded as a skin care guru byNew York
Magazine; featured as a beauty expert in Marie Claire,
Shape, NY Daily News, and many more, uses Limoneira lemons
at her NY day spa to create a relaxing, "Zen" atmosphere
Thomas Keller: Renowned founder of The Thomas Keller Restaurant
Group, including Per Se (3-star rating from the Michelin Guide and
highest Zagat rating), French Laundry, and many more; obsessive about
culinary details, including adding the zest of lemons to create the
Deborah Hunter: Founder and creative vision of Worship Luxury,
a prominent NY design firm, which has received accolades in New
York Magazine, Bride and Joy, and many others; loves to
incorporate lemons into floral designs for events and statement pieces
Saudia Davis: Founder of GreenHouse Eco-Cleaning, a leader in
green cleaning techniques and dedicated to keeping homes and offices
free of toxins and harmful pollutants; uses Limoneira lemons as a
powerful all-natural cleaner
"Lemons are one of the most versatile items in the produce department,"
says John Carter, Limoneira's Director of Global Sales. "Our Unleash
the Power of Lemons campaign takes advantage of today's
technology, and it's fun, informative and easy. Everyone knows that
lemons are a great recipe ingredient and enhancer, but they also have
many uses in the areas of health, lifestyle, beauty, and cleaning. These
applications are represented by fun icon images in conjunction with our
consumer QR code that links to our web site lemon shopper pages."
The Limoneira Company was founded in Ventura County, California in
1893. Their dedication and innovation in the agricultural industry
helped found and develop many institutions that still exist (Sunkist
Growers, Fruit Growers Supply and Diamond Walnut). Today, Limoneira has
evolved into a global company whose mission is to preserve and promote
its tradition, heritage and legacy in agriculture and community
development. With over 7,000 acres of agricultural production, Limoneira
is the largest provider of lemons and avocados in the United States. In
addition to agriculture, Limoneira has a long history of community
building and involvement in residential and commercial real estate.
Finally, sustainability has been woven into Limoneira's fabric for over
a century with strategic investments in water, solar, soil, and
integrated pest management. For more information visit www.limoneira.com.
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