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TMCNet:  Sun Products Helps to Make the Season Brighter for Families in Need

[December 21, 2012]

Sun Products Helps to Make the Season Brighter for Families in Need

WILTON, Conn. --(Business Wire)--

Just in time to spread some holiday cheer to those who need it most, The Sun Products Corporation is donating $350,000 in Snuggle Bears and fabric care products to the 19th annual TODAY Toy Drive. The donation includes 'all laundry detergent, Snuggle dryer sheets and 1,000 cuddly soft Snuggle Bears.

"At Sun Products, we believe in making everyday lives better," says Ed Vlacich, Executive Vice President, National Brands at Sun Products. "We're excited to contribute quality home essentials in the form of 'all laundry detergent, Snuggle dryer sheets and iconic Snuggle Bears to the TODAY Toy Drive to make the holiday season brighter for families in need."

Millions of children and families across the country rely on the TODAY Toy Drive as a source of gifts for the holidays. Sun Products' donation of everyday household items contributes much needed but often overlooked essentials to TODAY Toy Drive recipients. Over fifty companies will contribute to the donation drive this year, including Sun Products, and all gifts collected will be distributed to various aid organizations, including homeless shelters, schools, military bases, hospitals and the Boys and Girls Club of America.

Sun Products' dontion to the TODAY Toy Drive follows Snugs Across America, a movement to inspire people to spread love and softness across the country led by the Snuggle brand, a leader in the fabric softener category. This month, the makers of Snuggle will donate over 5,000 additional Snuggle Bears to kids through Toys for Tots, My Stuff Bags Foundation and Hugs Across America. In addition, the all® and Snuggle® brands are the official laundry products sponsors of Little League Baseball and Softball. Sun Products has a long-standing charitable relationship Feeding America.

About all® Laundry Detergent

As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family's needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent recommended by allergists and dermatologists for sensitive skin. With all mighty pacs® for simplicity and added convenience, and all OXI-Active® providing extra strength to tackle the worst dirt and stains the first time - it's all good!® all laundry detergent is manufactured by The Sun Products Corporation. For more information, visit www.all-laundry.com or www.facebook.com/allLaundry.

About Snuggle® Fabric Softener

As a leader in the fabric softener category for more than 30 years, Snuggle provides ultimate Snuggly Softness® and long-lasting fresh scents to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson's Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners and dryer sheets in a variety of fragrances. Snuggle fabric softener is manufactured by The Sun Products Corporation and available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.

About The Sun Products Corporation

The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual net sales of $2 billion, the Company's portfolio of products are sold under well-known brands that include all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight (News - Alert)®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.


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