Red Arrow International sells "The Taste" to PRIM
Dec 27, 2012 (M2 PRESSWIRE via COMTEX) --
At ATF,it's all about the taste. PRIME Television New Zealand has pickedup the broadcasting rights for the U.S. version of cookingcompetition show "The Taste".
ABC has ordered nine episodes of "The Taste" in which famedfoodies Nigella Lawson and Anthony Bourdain head a distinguishedpanel of four judges to pit America's most skilled cooks againstone another. "The Taste" was created by Kinetic Content, RedArrow's US production company led by Chris Coelen.
"We are delighted to include 'The Taste' in PRIME's schedule for2013 as it brings enormous value to our lifestyle lineup," saidPRIME Channel Manager Kathy Wright.
"Food and lifestyle programming is a popular part of ourprime-time viewing and Nigella Lawson has been a familiar face forour viewers for many years, so we are very much looking forward tointroducing our audience to her latest venture with AnthonyBourdain in this fantastic new competition series," she said.
Yan He, Regional Sales Director Asia and Pacific at Red ArrowInternational says, "This exciting blend of competition and cookingreally hits a nerve! Here at ATF, buyers love 'The Taste' and I'mthrilled that now the Kiwis get a chance to watch it on PRIME."
For the first time ever, Anthony Bourdain and NigellaLawson are teaming up to get down to what trulymatters: the way the food tastes! Our culinary superstars are goingback to basics: the taste! Both home cooks and restaurateurs aregiven the opportunity of a lifetime, as they sharpen their skillsand train with the best culinary experts in the business. Oursuperstar mentors will each coach a team of cooks, who they handpick based on their dishes alone. In each episode there are twochallenges; a team challenge and an individual challenge. At theend of each show the mentors must decide together who to eliminate."The Taste" has already been picked up by FOX for India,Australia's Nine Network and M6 in France.
PRIME is a national, free-to-air network, which beganbroadcasting in New Zealand on 30th August 1998. Some of thechannels most popular shows include PRIME NEWS - FIRST AT 5.30, TopGear, River Cottage, The Crowd Goes Wild, Doctor Who, Man vs. Wildand Midsomer Murders. In 2012 PRIME announced a multiyear deal withCBS giving Prime exclusive free-to-air broadcasting rights in NewZealand to a broad range of new series from the Hollywood Studioincluding Elementary, Vegas and Beauty & The Beast. PRIMEis also the home of critically acclaimed series Downton Abbey andTrue Blood, as well as quality British drama. PRIME regularlyfeatures a variety of well-known cooks and chefs including NigellaLawson, Rick Stein and Gordon Ramsey and PRIME's proud to include avariety of locally produced content in its schedule from lifestyleshows to the topical political series Back Benches. PRIMEreaches more than 91% of NZ homes and is fully owned by SKY NetworkTelevision. PRIME is currently available to New Zealand consumerson four broadcast platforms: analogue terrestrial with 91.3%coverage; SKY Digital with 100% coverage; Freeview terrestrial with75% coverage and Freeview satellite with 100% coverage. For furtherinformation, please visit PRIME's web site at www.primetv.co.nz .
Santa Monica-based Kinetic Content focuses on creating andproducing multiplatform, multigenre content for the global market. Run by CEO Chris Coelen ("Secret Millionaire", "Wife Swap","Don't Forget the Lyrics"), Kinetic is backed by Red ArrowEntertainment, a subsidiary of Europe's second-largest broadcastinggroup, ProSiebenSat.1 Media. Kinetic boasts exclusive programmingventures with UK broadcasters Channel 4 and STV, and is theAmerican creative partner for companies from international formatluminaries Charlie Parsons (creator of "Survivor") and Dick de Rijk(creator of "Deal or No Deal").
Red Arrow International:
Red Arrow International (formerly: SevenOne International)is the worldwide programming sales company of Red ArrowEntertainment Group. By marketing the group's projects andthird-party producers, Red Arrow International offers an extensiveportfolio of fictional and factual programming plus a strong formatline-up.
Led by Jens Richter, Red Arrow International is a gap financerand secures international co-production and co-financing partners.Launched in January 2010, Red Arrow Entertainment Group combines adynamic and growing group of 18 TV production companies spanning 9countries, with powerful creative partnerships, including Dick deRijk ("You Deserve It"; "Deal or No Deal") and Omri Marcus ("EyeContact"). Red Arrow Entertainment Group is a ProSiebenSat.1 Groupcompany which belongs to Europe's leading media groups, reachingmore than 62 million TV households.
Phone +49  95 07-1199
Fax +49  95 07-91199
Red Arrow International
Phone +49  95 07-2322
Fax +49  95 07-92322
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