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| [January 04, 2013] |
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ConnecTV Launches National and Local Ad Network That Synchronizes with Television Ads
EMERYVILLE, Calif. --(Business Wire)--
ConnecTV,
the social network for TV fans, today announces the launch of the
television industry's first-ever fully synchronized advertising network.
Leading local affiliates of ABC, CBS, NBC, FOX and CW will be the first
participants in the new ad platform. ConnecTV's Ad Sync Network provides
a companion marketing experience that is triggered by TV ads as well as
TV words across more than 400 national and local channels. Now brands
will be able to optimize their $80 billion investment in television
advertising by extending the marketing experience directly to the viewer
for immediate action.
ConnecTV Ad Sync allows brands to synchronize a companion experience
with their TV spots, delivering the ability for viewers to instantly buy
what they see, get promotional offers, enter contests, find the nearest
store, receive marketing alerts, watch related product videos, schedule
viewing reminders and more. The new ad network is available via
ConnecTV's free companion app or any ConnecTV syndication partner.
ConnecTV TV Words allows advertisers to dynamically expand their
inventory across all channels and enables a companion campaign to
instantly synchronize to a free-form natural language index of terms and
names appearing on television. With ConnecTV TV Words, brands can create
new inventory that is completely contextual and relevant to what a
viewer is watching in real-time.
"ConnecTV Ad Sync and TV Words are bringing the power of Google (News - Alert)-like
products such as Adsense and Adwords to the $80 billion TV advertising
industry," said Ian Aaron, ConnecTV Co-Founder. "Our ConneTV companion
ads make TV spots more effective, marrying the powerful sights and
sounds of traditional commercials with the lead generating capabilities
from digital ads. By working closely with our broadcast partners, we
look forward to bringing our new ad sync network hyper local."
"Broadcasters have been in business for more than half a century because
we help local businesses build relationships with our viewers in their
communities," said Pat LaPlatney, VP Digital Media and Business
Development at Raycom (News - Alert) Media. "ConnecTV's new ad sync platform enables us
to deepen those relationships and offers viewers the ability to act on
the ads that are most relevant to them: In the market for a new car
Schedule a test drive at your local dealer - while you're watching the
ad. A promo for a news story catch your interest Add your local news to
your Watch List for an instant tune-in alert on ConnecTV."
Ad Sync and TV Words are available via ConnecTV's Social TV Network and
can be syndicated to activate synchronized ad services across all web,
iOS, Android (News - Alert) and smart TV platforms. The synchronized ad network
utilizes ConnecTV's patent pending proprietary content recognition and
ad identification technology and empowers advertisers to fully customize
their companion advertising experience.
At launch, ConnecTV is offering an exclusive "Charter Advertising"
program for brands and their agencies. Charter partners will be allowed
to customize companion-marketing experiences, lead detailed second
screen research panels, and be able to prioritize their TV Words within
the network. The network will be sold both by ConnecTV as well as its
broadcast partners, Belo Corp., Cox (News - Alert) Media Group, E.W. Scripps Co.,
Gannett Broadcasting, Hearst Television Inc., Media General Inc.,
Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media,
representing nearly 250 ABC, NBC, CBS, FOX and CW network-affiliated
stations across the country with an aggregate sales force of more than
2,000 local Ad Sales Executives.
About ConnecTV
ConnecTV is the biggest social network designed specifically for TV
fans-a "second screen" companion entertainment experience that
complements the video programming delivered from Cable, Satellite,
Telecom, Over-the-Air or On-Line Service providers. ConnecTV is
accessible on iOS or browser-based devices. It is coming soon on Android
tablets and smart phones. ConnecTV automatically connects television
viewers while they watch their favorite programs and synchronizes
engaging second screen content, including latest news, celebrity
information, trivia, polls and play-by-play sports stats. ConnecTV
subscribers can see what TV shows their friends are watching, invite
them to a "viewing party" and start a real-time conversation. ConnecTV
also makes it easy to share viewers' favorite TV moments using Facebook (News - Alert),
Twitter and email. ConnecTV has partnered with 10 leading broadcast
groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett
Broadcasting, Hearst Television Inc., Media General Inc., Meredith
Corp., Post-Newsweek Stations Inc. and Raycom Media. Several of these
broadcasters - the joint venture that is Pearl - have made an
undisclosed investment in ConnecTV. ConnecTV was founded by pioneering
executives at the intersection of media, entertainment and technology:
Ian Aaron, Alan Moskowitz and Stacy Jolna. ConnecTV's Board of Directors
includes James Zukin, the founder and former Chairman of investment bank
Houlihan Lokey, and Roger Keating, Senior Vice President of Hearst
Corporation.
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