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| [January 16, 2013] |
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Many Americans Likely to Swap Traditional Tech with Tablets & New Media in 2013
LOS ANGELES --(Business Wire)--
Thirty-nine percent of U.S. adults between the ages of 18 and 34 would
consider replacing their television cable/satellite provider with a
streaming media subscription service in 2013, according to the results
of a new survey released today by Belkin,
a leading provider of easy-to-use, people-inspired technology products
for today's connected home.
Comparatively, 31 percent of those ages 35 to 54 and 20 percent of those
over 55 would consider replacing their television cable/satellite
provider with a streaming media subscription service, such as Netflix or
Hulu (News - Alert) Plus, this year. Additionally, Americans who have children under 18
in their households (37 percent) are more likely to consider replacing
their cable/satellite subscription than Americans with no children in
their households (27 percent).
The survey, conducted online by Harris Interactive (News - Alert) on behalf of Belkin
among more than 2,100 U.S. adults, also revealed that 38 percent of U.S.
adults between the ages of 18 and 34 would consider replacing their
laptop with a tablet in 2013 - 34 percent of those between 35 and 54
would do so, and only 21 percent of those over 55 would do the same.
"Americans are increasingly embracing tablets, smartphones and new ways
of consuming media," said Nima Ahmadinejad, Belkin's vice president of
products. "To stay ahead of these trends, Belkin is creating products
that deliver lightning-fast, next-gen WiFi (News - Alert) coverage and rock-solid
performance that can handle the needs of even the most demanding online
household. Together our simple, ingenious products support a connected
home, where life is easier, more fun and less work."
Additional highlight of the Belkin survey include:
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Among U.S. adults between the ages of 18 to 34, 41 percent plan on
using either their desktop or laptop computers as the primary source
of news and entertainment in 2013. Adults in age groups over 34 plan
on using television as their primary source of news and entertainment
in 2013 (43 percent of those age 35 to 44; 56 percent of those age 45
to 54; 67 percent of those age 55 and over).
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Forty-two percent of Americans anticipate a desktop/laptop computer to
be the most-used technology device in their household in 2013.
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The next most common device that Americans see being the most-used
is the television (31 percent), followed by smartphones (27
percent).
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Though tablet sales have taken off in the last few years, only 20
percent of American adults anticipate a tablet to be the most used
technology device in their household in 2013. Other less-used
devices include gaming systems such as Xbox, PS3 and Nintendo Wii
(6 percent), streaming devices such as a Blu-Ray or Apple TV (3
percent) or eReader such as Amazon Kindle or Nook (2 percent).
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A majority of American households - 62 percent - have at least one
smartphone in the home. One-quarter of the households with five or
more members have three to four smartphones in their home, while
households with only three to four members mostly have two smartphones
(29 percent).
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More than half of Americans who have children under 18 in their
household (52 percent) would consider purchasing or upgrading to a new
WiFi router in 2013. Only 39 percent of Americans without children in
their household would do the same.
About Belkin
At Belkin, we make people inspired products. With more than 200 patents,
Belkin invents products that harness the power of technology to enrich
people's lives. From wireless home networking and entertainment, to
mobile accessories, energy management, and a broad USB and cable mix,
Belkin products connect the dots between people and the things they
love. Belkin also provides public and private sector organizations with
high-quality security, infrastructure, energy, and server-room
solutions. A privately held company founded in 1983, Belkin has more
than 1,200 employees in 21 countries. Headquartered in Playa Vista,
California, Belkin can also be found on the web at Belkin.com,
on Facebook (News - Alert) at facebook.com/belkin,
and on Twitter (News - Alert) at Twitter.com/belkin.
Survey Methodology
This survey was conducted online within the United States by Harris
Interactive on behalf of Belkin�from December 27-31, 2012 among 2,135
adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact Rachel Jones-Pittier at Formula PR, rjones@formulapr.com
or 310-578-7050.
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