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Waterloo Region wakes up to a new local CBC morning show and on-line service March 11 with veteran host Craig Norris
TORONTO, Jan. 22, 2013, 2013 (Canada NewsWire via COMTEX) --
If you've been to downtown Kitchener
lately, you can't miss the large, bright red "Coming Soon" sign
prominently displayed in the window at 117 King Street West. The
construction in an historic Kitchener landmark and promotional signage
announce CBC's plans to offer the residents of Waterloo Region their
own new local CBC news offering.
On March 11th - the CBC Kitchener-Waterloo station will officially open
its doors with the launch of a new and innovative radio and digital
station. The audience will hear their own local radio morning show -
that is matched by an interactive digital presence that offers local
news, weather, community information, commentary, local guest
columnists, traffic and more.
"Canadians have long told us they want local service. We have been
looking forward to connecting with the community and sharing their
stories," says Susan Marjetti, managing director, CBC Toronto and
Ontario region, "We made a commitment in our 2015 strategic plan to
include the Waterloo Region and we're proud of what our small but
committed team will be able to provide by way of coverage on the
ground."
Starting on March 11th, on weekdays at 6:00 a.m. the Region of Waterloo
will wake up to the familiar voice of Craig Norris on their radio.
Craig Norris has just been announced as the new host of the local
morning show on CBC Radio One 89.1 FM. Craig is known for his work as
host of the popular Radio One comedy show Laugh Out Loud, Radio 3's The R3-30 and The Craig Norris Hour. Radio audiences will also remember him as a guest host on CBC Radio 2
Drive and As It Happens. Craig's connection and knowledge of the
community runs deep. He was born and raised in the Waterloo Region and
has lived in the area since 1975.
"While I will miss the music community I have connected with at the CBC,
I'm thrilled to be part of a local station where I can grow a new CBC
family," says Craig Norris, "Being part of this vibrant community and
to be able to tell our local stories is important to me."
The morning radio show will be accompanied by an online service that
features the story or guest of the day, led by curator-producer, Andrea
Bellemare, host of the station's new digital service www.cbc.ca/kitchener-waterloo. This interactive component of the CBC service will allow the community
to ask questions and have their say on the topic of the day through
social media and on-line community discussions. The result will be an
in-depth community-focused experience for residents of the Waterloo
Region.
The digital service will be accessible through smartphones,
desktop/laptop computers and tablet devices. The local digital
experience will give the audience both breaking news and coverage of
local issues - along with local news, weather, events and other "need
to know" information seven days a week. "It's exciting to be announcing
the upcoming launch of our unique Kitchener-Waterloo service,
establishing a new era in the way Canadians can connect with their
community and each other," says Kirstine Stewart, executive
vice-president for English Services.
"Just as CBC was an innovation leader in the earliest days of radio and
television, we're continuing to lead the way with this distinct service
that will connect the residents of the Waterloo Region to their
neighbourhoods, their cities, their country and CBC whenever and
wherever they are in a way no one else is doing in Canada."
The remainder of the team will be executive producer Pras Rajagopalan,
associate producer Amanda Grant, associate producer - technician,
Jackie Sharkey, and reporter Colin Butler. Local reporters Mike
McCulloch, formerly of 570 News and Matthew Kang of CTV Kitchener will
be joining the CBC Kitchener-Waterloo station. For more information on
CBC in the Waterloo Region, visit www.cbc.ca/kitchener-waterloo
CBC Strategic Plan
The new service expansion is part of CBC's five-year strategic plan,
"Everyone, Every Way" was launched in February 2011. Its goal is to
better connect more than six million Canadians over the next four
years, in areas which have been identified as underserviced. CBC has
most recently launched a new digital service in Hamilton, and other new
service expansion plans have been implemented for Toronto, Vancouver,
Montreal, Kelowna, Kamloops, Victoria, Edmonton, Halifax, St. John's
and Ottawa. For more information go to http://www.cbc.radio-canada.ca/strategy2015/
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is the leader in
reaching Canadians on new platforms and delivers a comprehensive range
of radio, television, internet and satellite-based services. Deeply
rooted in the regions, CBC/Radio-Canada is the only domestic
broadcaster to offer diverse regional and cultural perspectives in
English, French and eight Aboriginal languages, plus seven languages
for international audiences. In 2011, CBC/Radio-Canada is celebrating
75 years of servicing Canadians and being at the centre of the
democratic, social and cultural life of Canada.
Image with caption: "Photo: CBC Kitchener-Waterloo Team (CNW Group/CBC Communications)". Image available at: http://photos.newswire.ca/images/download/20130122_C7722_PHOTO_EN_22817.jpg
Image with caption: "Photo: Host Craig Norris (CNW Group/CBC Communications)". Image available at: http://photos.newswire.ca/images/download/20130122_C7722_PHOTO_EN_22816.jpg
PDF available at: http://stream1.newswire.ca/media/2013/01/22/20130122_C7722_DOC_EN_22823.pdf
SOURCE: CBC Communications
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/22/c7722.html
SOURCE: CBC Communications
Maya Kane, Communications Manager, 416-205-3731,maya.kane@cbc.ca John Wimbs, Director
of Publicity, 416-205-7902,John.Wimbs@cbc.ca
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