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| [January 28, 2013] |
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HealthSTAR Communications Furthers Its Investment in MyEVENTResource™, a Platform Designed to Manage Speaker Bureau Programs from A to Z
MAHWAH, N.J. --(Business Wire)--
HealthSTAR Communications, a leading healthcare communications company,
continues to invest in the industry's leading platform for promotional
program and event data management for pharmaceutical business needs and
industry compliance requirements. MyEVENTResource™ is a proprietary
platform, based on more than 15 years of experience, built to manage
speaker bureau programs from A to Z. MyEVENTResource is an online
registration, logistics and budget management, and reporting platform to
support promotional speaker programs. HealthSTAR launches the
mobile-friendly web version of the platform designed to work across many
PC and Mobile devices, using a variety of operating systems. This
advancement expands upon and enhances the multiple technology platforms
offered by HealthSTAR Communications that aim to streamline the way in
which healthcare companies do business and interact with healthcare
professionals (HCPs).
"MyEVENTResource is designed to expedite the process for managing
programs, reporting attendees, and simplifying adherence to compliance
rules and, ultimately, enhancing the sales representatives' ability to
achieve company objectives," said Patrick Purcell, vice president of
sales for SCS (News - Alert) Healthcare Marketing, a subsidiary of HealthSTAR
Communications. "In additionto this well-vetted, robust event planning
platform, HealthSTAR delivers additional value to our customers through
appropriate high-touch service for representatives and speakers in all
aspects of promotional meetings."
MyEVENTResource can be leveraged with other integrated HealthSTAR
technologies, SignMeIn™ and HealthSTAR vConnect™. SignMeIn™ is an iPad
App for electronic signature capture of HCPs that can replace the need
for sales representatives to use paper sign in sheets, eliminating
mistakes or illegible writing and allowing HCPs to verify their
information. The tool can help save the time associated with re-entering
the information following the event by linking directly to client's
master customer list while automatically storing all data in a private
cloud.
HealthSTAR vConnect™ is a comprehensive platform that facilitates
presentations and live Q&A sessions with key opinion leaders (KOLs)
directly to HCPs on the iPad. It provides the sales force with an
opportunity to present compelling information and relevant content
on-the-spot to HCP customers, with live KOL interaction, while offering
as much as a 60 percent cost savings over traditional KOL-led events.
"HealthSTAR is constantly working to bring novel technologies to the
marketplace," said Chris Curcura, group president of the HealthSTAR
Promotions Group. "Our continued commitment to MyEVENTResource
helps to keep clients compliant and promotional programs effective."
About HealthSTAR Communications
HealthSTAR Communications is an innovative network designed to provide a
comprehensive portfolio of unique and traditional healthcare marketing
services. HealthSTAR is one of the largest independent global marketing
services company in the world. Its structure is designed to maximize the
network's ability to mobilize the appropriate channel of communications
that is deemed best for your brand. The network has worked with more
than 100 pharmaceutical and healthcare manufacturers representing over
230 brands.
As a comprehensive entity, the company has conducted more than a million
thought leader led programs and events with healthcare providers
(including numerous private satellite broadcasts with more than 100
sites per event) and hundreds of speaker-training meetings, advisory
boards and symposia domestically and globally. For more information,
contact Patrick Purcell, vice president, at ppurcell@healthstarcom.com
or 201-560-5544.
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