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TMCNet:  Rentrak Enters Into TV Essentials Contract with Viamedia

[February 11, 2013]

Rentrak Enters Into TV Essentials Contract with Viamedia

Feb 11, 2013 (Close-Up Media via COMTEX) -- Rentrak Corp., a company focusing on multi-screen media measurement serving the advertising, television and movie industries, announced a multi-year TV Essentials contract with Viamedia, an independent cable rep firm and provider of online advertising services.

According to a release, Viamedia will utilize Rentrak's stable and granular TV measurement across a landscape of broadcast and cable networks to expand opportunities and enhance advertising schedules.

"As one of the largest advertising sales organizations, we are proud to utilize Rentrak's TV currency so we can help our clients place the right advertising messages on the best networks to reach their target customers," said Becky Jones, Vice President of Marketing and Research at Viamedia.

"Viamedia's adoption of Rentrak's TV currency extends the value proposition for highly targeted networks in the TV landscape," said Chris Wilson, President of National Linear Television at Rentrak. "The stability of Rentrak's TV ratings and depth of networks reported allows Viamedia to make more viewing impressions available and monetize it across the entire TV viewing spectrum, which is great for the buyer and seller of TV and adds greater value to Viamedia and their operator partners." Rentrak said its television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is a fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.

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