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TMCNet:  GlobalFit Joins with United Airlines to Create MileagePlus Fitness

[February 13, 2013]

GlobalFit Joins with United Airlines to Create MileagePlus Fitness

PHILADELPHIA --(Business Wire)--

GlobalFit®, a leading provider of physical activity programs for businesses worldwide, has joined with United Airlines in the launch of MileagePlus Fitness (fitness.mileageplus.com). The program enables members of United's MileagePlus loyalty program to earn award miles and access GlobalFit's network of 10,000 gyms nationwide for the lowest membership fees available.

Members also earn bonus award miles for purchases made through MileagePlus Fitness, including gym memberships and a variety of home fitness products such as Zumba® DVDs, Total Gym® and bodybugg®. GlobalFit is the exclusive provider of MileagePlus Fitness.

"As MileagePlus further expands its list of preferred partners, we're pleased to offer our members the health-related products and services - specifically gym memberships - that they tell us they value," said, David Oppenheim, Managing Director at United. "We now provide our members with opportunities to earn miles and save money while they improve their health and well-being."

MileagePlus members can access all U.S. gyms and all membership types in GlobalFit's gym network. The network is comprised of a variety of national and regional chains as well as thousands of independent gyms. The network includes gyms in every state, every major market and most rural reas.

"Fitness brings its own rewards, but with GlobalFit's savings and award miles, MileagePlus members now have even greater incentive to get active in 2013 with a new gym membership," said Richard Penn, CEO of GlobalFit. "GlobalFit is honored to join with MileagePlus to encourage healthier, more active lifestyles. We're particularly thrilled to launch this year-round program at a time when so many are focused on New Year's fitness resolutions."

MileagePlus members will earn 2,000 bonus miles with the purchase of a gym membership, regardless of which gym or membership type they choose. Members may earn as many as 1,250 miles with the purchase of Nutrisystem®, Total Gym, Zumba DVDs, and other home fitness products and nutrition programs.

MileagePlus�is United's award-winning loyalty program. Members earn award miles by flying United, United Express,�Star Alliance�member airlines or other airline partners, and by purchasing products or services from a wide variety of partners worldwide. They then may use miles for travel, hotel stays and car rentals, in addition to everyday purchases and activities. According to the 3rd annual Switchfly Reward Seat Availability Survey presented by IdeaWorksCompany, United MileagePlus has the most award seat availability among U.S. global carriers. Last year, United launched�MileagePlus Headliners, a unique program enabling members to use their miles to bid on a variety of experiences, including theater and sporting event tickets, and once-in-a-lifetime trips. MileagePlus has been voted the Best Frequent Flyer Program nine years in a row by the readers of Global Traveler magazine.

About United

United Airlines and United Express operate an average of 5,472 flights a day to 381 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on nearly 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing (News - Alert) aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for nine consecutive years. United is a founding member of Star Alliance, which provides service to 194 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter (News - Alert) and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

About GlobalFit

With 70 million members eligible through their employers or insurers, GlobalFit is a leading provider of physical activity programs for businesses worldwide. For more than 20 years, GlobalFit has been known for its discount gym network, now with 10,000 locations in North America. Today, GlobalFit focuses on incrementally increasing employee activity levels with programs for all populations, from the sedentary to the highly active. Programs include Destination: You, a step-tracking program with a solid track record of sustained engagement, and GetActive, which features free Exercise On Demand videos and tools. For more information on how GlobalFit is "Changing Lives through Physical Activity," visit www.globalfit.com/b2b.


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