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TMCNet:  Pharmaceutical Leader Boehringer Ingelheim Selects Republica as Cross-Cultural Marketing Agency

[February 21, 2013]

Pharmaceutical Leader Boehringer Ingelheim Selects Republica as Cross-Cultural Marketing Agency

MIAMI, Feb. 21, 2013 /PRNewswire via COMTEX/ -- Republica, a cross-cultural advertising, digital and communications agency, announced today that it has been selected by Boehringer Ingelheim Pharmaceutical Inc. (BIPI) to serve as the pharmaceutical company's first cross-cultural advertising agency of record, executing marketing communications strategy for the company in the U.S.

Republica will partner with BIPI, the nation's fastest-growing pharmaceutical company, to develop and execute a total market strategy that will tap into multiple divisions of the agency including research, advertising, media, branding, public relations, social media, community relations and promotions.

"We're proud to partner with Republica, one of the fastest-growing agencies representing the fastest-growing consumer segment in America," said Christopher Kaplan, Senior Vice President and Chief Marketing Officer, Boehringer Ingelheim Pharmaceutical Inc. "Republica's passion, creative acumen, cultural insight and impressive track record of success really sets them apart. They are cross-cultural to the core." The multi-phase campaign will focus on introducing and raising awareness for BI and several of its brand portfolios within America's multicultural markets, with an initial effort focused on the U.S. Hispanic community. The first initiative led by the agency is expected to launch in mid 2013.

"We are extremely honored to have been selected by Boehringer Ingelheim as the partner to execute its first, fully integrated cross-cultural marketing campaign," said Jorge A. Plasencia, Chairman and CEO of Republica. "Our team is thrilled to have the opportunity to build deep connections for BI and its portfolio of respected brands within the vibrant multicultural communities in America." About Republica (@RepublicaWorld) Founded in 2006, Republica is one of the nation's fastest growing, cross-cultural marketing, digital and communications companies providing advertising, branding, promotions, interactive and communications services. In 2012, Republica was recently honored with four Telly awards, 17 Addy awards, a PRSA Silver Anvil and an Anvil Award of Excellence, reflecting its leading work for some of the world's most reputable brands. The company is based in Miami with satellite offices in Orlando, New York, Cleveland, and Puerto Rico. For more information, visit www.republica.net or fb.republica.net.

SOURCE Republica http://rt.prnewswire.com/rt.gif NewsItemId=CL64291&Transmission_Id=201302211259PR_NEWS_USPR_____CL64291&DateId=20130221

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