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| [February 25, 2013] |
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Casablanca Online Covers "the World Largest Party" with ATEME
PARIS --(Business Wire)--
ATEME, a leading provider of video compression systems for the broadcast
industry, announced today that its Kyrion line of MPEG-4 4:2:2 encoders
and decoders was deployed broadly this month by Casablanca Online to
cover the Brazilian carnival events in Salvador da Bahia and Rio de
Janeiro.
Casablanca Online DSNG trucks (Photo: Business Wire)
The carnival coverage from the North of Brazil to Rio and Sao Paulo
mobilized a fleet of more than twenty DSNG trucks, manned by more than
forty operators. Over the seven day event, more than six hundred hours
of live content were delivered to broadcasters such as TV Globo, SBT, TV
Bandeirantes and RedeTV, as well as to web portals such as Terra and
Youtube, providing live coverage of what is considered the world's
largest party. Headquartered in Sao Paulo, Casablanca Online is the
leading independent integrator and operator of DSNG vehicles in Brazil,
trusted by all leading broadcasters to cover headline news and events
nationwide.
"Our clients love the ATEME picture quality, it preservs a high level
of detail and color integrity, even on very complex crowd scenes like
the carnival," commented Alex Pimentel, Casablanca Online's General
Manager. "Another advantage of using ATEME encoders is that they are
fully interoperable with all receiver brands; this is crucial for a
multi-client operator like Casablanca Online," added Pimentel.
ATEME is broadly deployed in Brazil for ISDB-T digital terrestrial
television, Video on Demand and live streaming to multiple screens.
Since the beginning of 2013, the company appointed a senior application
engineer locally to support its integration and distribution partners in
the country. Raul Rivera, ATEME's VP of Sales for Central America and
Latin America, confirms: " Brazil is the centerpiece of our development
plans in the region; throughout this year we will be increasing our
investment in a support infrastructure that allows us to deliver best in
class service to Brazilian clients. Winning the trust of such a
prestigious client as Casablanca Online was a milestone for ATEME."
About Casablanca Online
CASABLANCA ONLINE is one of the most complete services provider of
satellite LIVE transmissions and a pioneer in High Definition and 3D
with thousands of successful Brazilian, South American and International
events over 15 years. Casablanca Online has its own industrial division
for truck's integration and satellite antenna manufacturing with the
largest fleet of DSNG mobile units in Brazil. More information is
available at www.casablancaonline.com.br
About ATEME
ATEME is a world leading provider of H.265/ HEVC; MPEG-4 / H.264 and
MPEG-2 bandwidth efficient compression technology. ATEME encoding
solutions are deployed widely for broadcast contribution links,
distribution, multi-screen live streaming, OTT and VOD applications.
More information is available at www.ateme.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130225005705/en/
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