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TMCNet:  CSG International's Content Direct™ Revolutionizes the Direct-to-Consumer Digital Content Experience

[February 26, 2013]

CSG International's Content Direct™ Revolutionizes the Direct-to-Consumer Digital Content Experience

ENGLEWOOD, Colo. & BARCELONA, Spain --(Business Wire)--

CSG Systems International, Inc. (NASDAQ: CSGS), a global provider of software- and services-based business support solutions, today announced that CSG's Content Direct solution continues to add new clients to its roster while delivering new, innovative capabilities to support evolving content models worldwide. CSG will be demonstrating these capabilities at the 2013 Mobile World Congress (News - Alert) - Hall 5, Stand 5C108.

CSG's Content Direct, a cloud-based digital content monetization platform, powers direct-to-consumer digital content and commerce experiences across any connected device for content producers, retailers and Communications Service Providers (CSPs). The solution supports all facets of the content delivery, including subscriber management, content management, commerce management and on-demand analytics that keep clients on top of a shifting and evolving marketplace.

CSG's Content Direct solution has been selected as the platform of choice by over 25 market-leading CSPs and Hollywood studios to provide exciting new digital content offerings and consumer experiences.

This includes a North American direct broadcast satellite operator who is now leveraging CSG's Content Direct to provide a new direct-to-consumer IPTV (News - Alert) service. Specifically, this operator is using Content Direct to create a powerful "browse, buy, belong" experience that allows consumers to search and select programming packages easily and to subscribe and pay seamlessly and securely. The operator migrated the IPTV offering to Content Direct from a previous platform to increase flexibility in its commerce capabilities and to open more paths for multi-device expansion of the service.

In addition, a major Hollywood studio recently agreed to leverage CSG's Content Direct for its online digital content storefront and UltraViolet™ experiences. With CSG's solution consumers can purchase UltraViolet-compliant movie ttles directly from the studio, download them, and store them in the cloud. CSG's Content Direct powers download-to-own, electronic sell through and physical-to-digital redemption, and in partnership with the studio, has become the innovative force behind the emergence of a variety of new digital content ownership models entering the market.

CSG's Content Direct has helped CSPs and other companies quench the global thirst for enabling a premium digital content experience. To date, the platform has facilitated:

  • Over 25 CSP (News - Alert) and content producers to better deliver and manage premium digital content to consumers worldwide
  • Over 1.5 million content purchases in 26 currencies, with support for 120 different currencies
  • More than 95 million interactions with digital content offerings across more than 200 countries
  • More than 3 million customers creating active accounts on the platform
  • The delivery of over 25,000 pieces of content over a variety of devices / mobile platforms including Xbox, Roku, Samsung TVs, Android, iOS, PC, Mac, Windows 8 and more.

"To enable our clients to capitalize on explosive consumer demand for digital content, Content Direct is bringing game changing innovations to market, including the cloud-based infrastructure to deliver subscription, rental, or owned digital content offerings to any connected device," said Kent Steffen, President of CSG's Content Direct group. "Our strategic focus is on driving innovative content monetization strategies for market-leading companies, and to support the use of industry-wide initiatives such as Ultraviolet™."

UltraViolet™ is the collective effort of the members of the Digital Entertainment Content Ecosystem (DECE), designed to provide consumers with a new, compelling way to collect and enjoy movies and TV shows from a wide array of outlets. CSG is a founding member of the DECE and the only company to provide technology for all five of the key ecosystem roles defined in the UltraViolet™ specification. Centered on a shared, cloud-based account that tracks digital proofs-of-purchases, UltraViolet™ allows consumers to create personal digital libraries with the freedom to access entertainment both at home and on-the-go, across multiple devices.

As consumers' appetite for digital content grows, so too does the need for content providers to put new platforms in place that enable seamless content delivery across numerous devices and customers. CSG's Content Direct works in concert with any billing system and infrastructure, preserving a digital content provider's investment in existing business support systems and maintaining a single view of the consumer as their content delivery models evolve.

To learn more about CSG's Content Direct, visit us at For more information on CSG International and the company's presence at Mobile World Congress, please visit our Online Press Kit.

About CSG's Content Direct Solution

CSG's Content Direct solution empowers content creators, aggregators and distributors to easily and effectively market, monetize and manage content and customers. Content Direct is offered as either a set of software services or as an integrated solution, and allows content companies of all sizes to increase the value and return of every content transaction. The solution supports virtually all content types and commerce models, marketing promotions, advertising management, partner management, financial management, reporting, analytics and syndication. Content Direct is a complete solution and is integrated with leading digital ecosystem providers. For more information, visit our website at

About CSG International

CSG Systems (News - Alert) International, Inc. (NASDAQ: CSGS) is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers, including leaders in fixed, mobile and next-generation networks such as AT&T, Comcast, DISH Network, France Telecom, Orange, T-Mobile (News - Alert), Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 25 years of experience and expertise in voice, video, data and content services, CSG International offers a broad portfolio of licensed and Software-as-a-Service (SaaS)-based products and solutions that help clients compete more effectively, improve business operations and deliver a more impactful customer experience across a variety of touch points. For more information, visit our website at

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