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RMG Networks Announces Launch of ChalkboxTV
SAN FRANCISCO, CA, Feb 27, 2013 (MARKETWIRE via COMTEX) --
RMG Networks, a leading provider of Digital Out-of-Home media and
technology, announced the introduction of ChalkboxTV, a digital
signage service that empowers businesses to deliver marketing
messages through existing on-premise television screens. ChalkboxTV
provides small- and medium-sized businesses with a powerful low-cost
solution for creating and delivering relevant, localized marketing
executions to activate customers in-store.
ChalkboxTV is an ideal point-of-sale marketing solution that
businesses can use to promote their offerings and inform customers
about promotions and other offers. ChalkboxTV seamlessly integrates
with any cable or satellite service so business owners can deliver
venue-specific marketing messages using their existing in-store
televisions. Running alongside live television programming, marketing
executions appear as an L-shaped frame, and may be fully customized
or easily created from a selection of templates provided with the
service. Full-screen signage executions are also available within
ChalkboxTV.
The service consists of a media player connected to cloud-based
software that enables single- or multi-unit businesses to display
synchronized custom marketing messages on an existing television
screen. ChalkboxTV is compatible with any cable or satellite service,
so no service changes are required to deploy the system. Multiple
locations can be controlled from a single interface, including custom
content scheduling and playlists, so that any business can benefit
from in-store digital signage.
"The introduction of ChalkboxTV shows RMG's commitment to developing
technology that connects marketers with their customers when they are
most receptive to messaging," said Garry McGuire, Chief Executive
Officer, RMG Networks. "ChalkboxTV is revolutionary because it places
the power of digital place-based signage technology within reach of
any business. Since there is no need to invest in new equipment or
switch services, it's painless for a business of any size to start
delivering highly targeted marketing messages to their customers
while they are on site and engaged with their brand."
RMG plans to make ChalkboxTV available in April 2013 through a
network of dealers and resellers. For more information, contact RMG
Networks at chalkboxtv@rmgnetworks.com.
About RMG Networks
RMG Networks is a leader in the digital
place-based video industry. The company operates the largest digital
media network in the air travel space with more than 120,000
in-flight media screens, 2,200 aircraft and an audience of more than
35 million passengers per month. RMG works with leading global brands
and their advertising agencies across industries such as consumer
electronics, automotive, financial services and technology looking to
engage with the elusive affluent traveler audience segments. RMG also
operates a Digital Media Services business unit that builds and
operates networks and offers a range of innovative signage software
solutions for SMBs and enterprise customers.
The company is based in San Francisco, CA and operates offices in New
York, Detroit, Chicago, Los Angeles, and Beijing. For more
information visit www.rmgnetworks.com
Media Contact
Shawn Roberts
TallGrass Public Relations
(415) 305-6456
shawn.roberts@tallgrasspr.com
SOURCE: RMG Networks
mailto:shawn.roberts@tallgrasspr.com
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