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TMCNet:  Invision Purchases Theory M

[February 28, 2013]

Invision Purchases Theory M

Feb 28, 2013 (Close-Up Media via COMTEX) -- Invision, Inc., a provider of multi-platform advertising solutions to the media industry, announced that it has acquired Theory M, a provider of strategic consulting services and custom software development and design to the media industry.

According to a release, Theory M will become a subsidiary of Invision.

Invision supports linear and digital advertising with modern solutions that manage rate cards, proposals, deal maintenance, traffic operations, billing, stewardship, business intelligence, and reporting. Leveraging two decades' worth of experience in the traditional TV ad sales business, Invision has implemented integrated solutions for over 160 clients worldwide in the broadcast, cable, syndication, digital, and satellite markets. With the added consultative expertise of Theory M - which helps companies understand and navigate the media industry's changing technologies, business models, and dynamics - Invision will be able to offer the strategies and roadmaps its clients need to optimize their businesses, as well as the technology systems that their operations require.

"The acquisition of Theory M by Invision means a vastly improved, customizable, and truly start-to-finish offering for each of our clients," said Steve Marshall, Co-founder and CEO of Invision. "With advanced and addressable advertising on multiple devices on the rise, Invision will now be able to maintain its core software focus, while at the same time supporting new and existing clients with a proven consulting arm. Tackling each customer's unique challenges with tailored technological solutions has always been a hallmark of our company, and with this acquisition we'll be in an even stronger position to help our customers streamline their business, align technology and business plans, onboard new technology, and develop strategic niche software tools in order to make the most of a fluid media landscape." The company noted that Christina Barlowe has been brought on to develop strategic partnerships and lead Theory M as VP and General Manager. Having held senior roles at Verizon Fios, Sirius Satellite Radio, HBO, and Rainbow Media Holdings, Christina brings a breadth of experience in the areas of strategy, business operations, and technology with her to the company. Immediately prior to joining Theory M, Christina was VP of System Integration & Operations at Cablevision, where she was responsible for developing technology solutions to enable marketers and the sales organization to manage audiences, personalize consumer experiences, combine consumer data and analytics, and integrate a multi-platform ecosystem. In that capacity, she developed the company's system infrastructure and re-engineered business process in sales, product management, and reporting and analytics to support Cablevision's advertising sales process.

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