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TMCNet:  The United States Hispanic Chamber of Commerce Commends Boehringer Ingelheim's Selection of Republica as Cross-Cultural Agency of Record

[February 28, 2013]

The United States Hispanic Chamber of Commerce Commends Boehringer Ingelheim's Selection of Republica as Cross-Cultural Agency of Record

WASHINGTON, Feb 28, 2013 (GLOBE NEWSWIRE via COMTEX) -- The United States Hispanic Chamber of Commerce (USHCC) proudly congratulates República on its new role as Boehringer Ingelheim Pharmaceuticals, Inc.'s (BIPI) first cross-cultural advertising agency. República will be responsible for executing BIPI's marketing communications strategy in the U.S, through a multi-phase campaign raising awareness for BIPI and several of its brand portfolios within America's multicultural markets. This initiative is slated to launch by the summer of 2013.

"República is not only a member, but also a trusted partner of the USHCC, and we could not be prouder of their new endeavor. I am confident República will execute effectively on BIPI's vision, successfully promoting the pharmaceutical company's brand and expand its market reach, not only to Hispanics, but to all American consumers," said USHCC President & CEO Javier Palomarez. "BIPI's decision demonstrates their understanding of the strategic role multicultural firms play when operating in our country's large and diverse consumer market. BIPI's selection of República is an example that other corporations across every sector should follow when seeking an agency. Multicultural strategic vendors with a broad understanding of the diverse American market are a smart business choice." Boehringer Ingelheim Pharmaceuticals, Inc. has been hailed as one of the country's fastest-growing pharmaceutical companies. República will develop and execute BIPI's market strategy, which aims to tap into multiple divisions of the agency including research, advertising, media, branding, public relations, social media, community relations and promotions.

"We are extremely honored to have been selected by Boehringer Ingelheim as the partner to execute its first, fully integrated cross-cultural marketing campaign," said Jorge A. Plasencia, Chairman and CEO of República. "Our team is thrilled to have the opportunity to build deep connections for BIPI and its portfolio of respected brands within the vibrant multicultural communities in America." About the USHCC Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of over 3 million Hispanic-owned businesses across the United States that contribute in excess of $465 billion to the American economy each year. It also serves as the umbrella organization for more than 200 local Hispanic chambers and business associations in the United States and Puerto Rico. For more information, visit About República (@RepublicaWorld) Founded in 2006, República is one of the nation's fastest growing, cross-cultural marketing, digital and communications companies providing advertising, branding, promotions, interactive and communications services. In 2012, República was honored with four Telly awards, 17 Addy awards, a PRSA Silver Anvil and an Anvil Award of Excellence, reflecting its leading work for some of the world's most reputable brands. The company is based in Miami with satellite offices in Orlando, New York, Cleveland, and Puerto Rico. For more information, visit or

CONTACT: Valentina Pereda, USHCC Communications Manager 202-735-7729 nf=MTMjMTAwMjM1NzQjMjMyMjM=

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