Mac’s Convenience Stores Inc. has stuck a deal with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations.

iSIGN IMS antennas work on Bluetooth Atrademark technology and are used to deliver permission-based, interactive advertising messages to mobile phones. So next time when you realize that your neighboring grocery store is closed and you are in desperate need to pick up bread, milk, pizza cheese, or Kurg champagne, don’t worry, check your phone and you may get the solution.

iSIGN IMS antenna s within Mac's stores allow consumer to log responses and provide real-time metrics and feedback. There is no extra charge for consumers to use this service.

This technology enables consumers to post feedback in a consumer-friendly way. According to a press release, this marketing solution offers Mac's stores to analyze the effectiveness of its in-store messaging and offers while driving ROI.

"Interest in iSIGN is growing rapidly," said Alex Romanov, iSIGN's Chief Executive Officer. "We're receiving a number of inquiries from advertisers and brands who are interested in a new way to deliver engaging, rich media messages with a response rate of up to 30 percent at a price that can be 100 times more affordable than traditional marketing messaging."

Additionally, iSIGN is rolling out smart antenna installations at select stores that are equipped with SelectCore Ltd. Verifone Point of Sale terminals. In order to give consumers a quick and outstanding shopping experience, iSign will expand its advertising content transmission footprint.

For Mac’s store, the opportunity to increase its customer awareness is definitely an added value. The advertisers and sponsors will be looking at the implementation of iSign’s software, and whether the technology will be successfully implemented at larger venues, such as major sporting events.

In other company news, TMCnet reported that iSIGN Media Solutions has announced its selection of SSPR (News - Alert) as its public relations agency of record.

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