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May 29, 2012

Avenza Systems and Mapmobility Team to Distribute Detailed Maps in the App Store

By Rahul Arora, TMCnet Contributor


Avenza Systems Inc., a company engaged in developing cartographic software, and Mapmobility, a Canadian producer of printed urban mapping products, recently announced the largest offering of Canadian digital maps for consumer use on the iOS platform.

According to the agreement, Avenza will distribute Mapmobility's highly detailed maps in its PDF Maps app and digital map store. By availing Mapmobility Canadian maps at Avenza PDF Maps app and store, the users will be able to access a rich resource of content.

"Given the shift in how our audience has received their information in the last ten years, we wanted to focus on a hi-tech solution that allowed consumers to be more interactive with our detailed maps," said Carl Nanders, director of business strategy at Mapmobility. "What Avenza provided is a way into a digital retail space without having to recreate the wheel ourselves. Avenza's Map store within the PDF Maps app provides a more meaningful way to reach an audience that has gone mobile which is extremely appealing to publishers who once relied solely on the paper product."

The PDF Maps app is a geospatial PDF, GeoPDF and GeoTIFF reader for the Apple iPhone (News - Alert), iPad and iPod Touch devices. As officials state, it is easy to download, browse and interact with maps. It complements MAPublisher and Geographic Imager, both of which have the ability to export to geospatial PDF and GeoTIFF. The formats are also supported by common GIS applications including ArcGIS. PDF Maps is used by companies, organizations and individuals for navigation, information collection, and sharing geographic information and knowledge.

"For years we've worked with publishers providing cartographic software to help create maps, but as consumers continue to change how they access and consume content, we're delighted to be the conduit for the more than 130 map publishers, including Mapmobility, to deliver such detailed maps in a more interactive manner," said Ted Florence, president of Avenza Systems Inc. "As we continue to strengthen our community of vendors, many companies are beginning to see how useful the PDF Maps app can be in introducing content to consumers and we're excited to be a part of how the industry evolves in a digital age."




Edited by Carrie Schmelkin



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