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Satellite Technology Feature Article

October 12, 2012

Satellite Earth-Observation Expands its Scope of Customers, Says Recent Report

By David Gitonga, TMCnet Contributing Writer


According to a report by the Global Satellite-Based Earth Observation (EO), 4th Edition, The fueling factors to the growth of satellite EO have reached a point at which growth orders no longer come solely from governmental and military orders. The transition that is to a good extent improving on EO’s value-composition is now based on a more balanced mix of users, hence putting into place the foundation necessary for a decade of growth in both data and value-added-services (VAS) segments.

Amid the constraining budget of the heavy users of its service in Europe and North America, coupled with slowdown initiates by the “Enhanced View” program hitting a total of $130 million, EO satellite operators are still optimistic of their survival.

NSR’s Global Satellite-Based Observation (EO), 4th Edition, is a report that provides a detailed and thorough analysis of the trends affecting the satellite EO data industry and new segmentation subject to end-user vertical markets.

Featured in the report is a detailed cascading analysis of the industry’s macro-environment, its competitive intensity, situation of each market, major industry players of each market and their imaging capabilities and cartography of the value chain.

Stéphane Gounari, an analyst at NSR and the author of the report, based optimism on the increasing usability, reliability and flexibility of satellite EO. Many commercial organizations count on EO in the implementation of a number of applications in different aspects of service and product delivery to customers.

Concerning the pre-established base of military and governmental base of customers, he said, “Revenue from Defense & Intelligence and Public Authorities verticals should not be considered as a lost cause, as they are based on solid needs."

With UAV-based EO value proposition alongside satellite-based EO on the rise, they will be in a position to compete favorably in each market. The developing choice of EO data, on the other hand, makes customers more source-agnostic.

To amplify this end-user attitude is data from other satellites, sources of EO data and other relevant types of information.

The report unravels a trend that points to a growth period characterized by intensification of the competition in the industry as it moves out of its emerging lifecycle phase. This is the point at which identification of appropriate key success factors is critical.




Edited by Braden Becker



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