Satellite Technology Feature Article
In Partnership with Euclid, Xirrus Offers Visitor Analytics to Venue Operators
By Mandira Srivastava, TMCnet Contributor
Measuring visitor statistics is a core and essential activity for any convention center, mall, or other venue. The visitors’ statistics allows marketing professionals to make their marketing strategies to generate sales, strengthening business and understand shopping behaviors.
Xirrus presents integrated visitor analytics for convention centers, malls, and other venues.
Xirrus, a company in high-performance wireless networks, has started this new service to help venue owners measure and optimize their marketing and operations, improve guest satisfaction, and more effectively monetize advertising and leasing opportunities.
Xirrus’s new service is equipped with high-performance Wi-Fi arrays and visitor insights from Euclid, the leading retail analytics company. Xirrus customers can now access Euclid's real-world analytics without installing a standalone sensor network -- reducing costs and eliminating interoperability issues.
"Today's consumers are more demanding than ever," said in a statement, Will Smith, Euclid CEO, "So it's crucial for venue operators to constantly measure and optimize the guest experience. We're excited to partner with Xirrus to provide venues with an integrated solution combining fast, reliable Wi-Fi with our breakthrough visitor analytics."
Xirrus arrays include multiple radios to offer an integrated wireless access device that eliminates the need for multiple access points, thus cutting down on installation, infrastructure, and maintenance costs.
Using Xirrus arrays and Euclid's advanced heuristics, venue operators can measure guest traffic inside and outside the venue, as well as visit duration and frequency.
Steven Wastie, chief marketing officer, Xirrus said, "The high-user-density environment of a mall or convention center provides the greatest challenge to Wi-Fi providers. That means deploying Wi-Fi access points with the reach and capacity to handle surges in traffic without fail. At the same time, there's a growing need for actionable real-world insights that venues can use to improve guest satisfaction and maximize revenue.”
Additionally, venues can leverage actionable visitor insights to make smarter decisions about marketing, operations, and venue layout.
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Edited by Brooke Neuman