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Satellite Technology Feature Article

March 21, 2013

IDC to Reveal Next-Generation Laser Platform

By Meenakshi Shankar, TMCnet Contributor

Globally, broadcasters and service providers lose millions of dollars in ad revenue every year because of licensing, regulatory and copyright issues specific to certain regions of the world. Digital content distribution company, International Datacasting (News - Alert), is set to address this issue with the announcement of its new LASER Targeted Ad Insertion Platform at the 2013 NAB Show, April 8-11 at the Las Vegas Convention Center.

With the LASER solution, operators can provide regionalized ad insertion and blackout management for satellite delivered content – from one cost-effective platform. The solution's blackout capabilities ensure that the broadcaster can safely sell and distribute any network-wide ad, even if it’s not permitted or suitable for the entire distribution footprint.

The solution helps broadcasters increase ad revenue and reduce costs by delivering targeted local ad insertion and satellite reception in one edge device.

“With the LASER platform, television networks and content redistributors can capture a greater share of ad revenue,” Del Lippert, chairman of the Board and Interim chief executive officer at IDC (News - Alert), said in a statement.

“The LASER platform provides greater flexibility for broadcasters to offer advertisers both dynamic ad targeting and flexible ad footprints, enabling the best possible brand experience. We believe the LASER platform solves crucial broadcasting needs at an attractive price-point,” Lippert added.

IDC’s LASER solution is said to have passed extensive testing by an international broadcaster, and is well on its way to helping broadcasters open new doors to maximizing their advertising inventories and profitability.

With installations in over 100 countries and service offices in Thailand and Singapore, IDC has an international network of value-added partners and resellers. LASER is three boxes in one: a professional video distribution receiver, advertisement splicer and advertisement server.

LASER also eases the burden of remote management with in-band content distribution and centralized management via Production Manager.

Edited by Braden Becker

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