TomTom (News - Alert) recently announced an agreement with the Automobile Association to use TomTom HD Traffic data to provide real-time traffic information on the AA's Traffic News website. TomTom HD Traffic uses live pictures of the traffic along with information from multiple data sources to provide real-time traffic information.

With TomTom HD Traffic data, the AA’s customers can better plan their journeys with the help of updates provided every minute.  

"With TomTom HD Traffic, the AA is safe in the knowledge that its users can accurately plan their journeys and be fully aware of the most up-to-date conditions on their routes," said Charles Cautley, Managing Director TomTom Automotive and Licensing. "We believe that by partnering with the AA, TomTom is making it possible to more efficiently use the road network and reduce traffic congestion in the UK.""With winter upon us, we are focused on helping drivers prepare for their journeys by using the most up-to-date traffic information available to ensure they are not caught by surprise with traffic incidents or significant congestion," said Steve Wing of the AA. "We trust that by equipping drivers with TomTom HD Traffic, they will have both a more positive navigation experience and a faster and safer journey."

In related news, TomTom entered a partnership agreement with Delcan Corporation in which historical traffic data will be used for the Strategic Highway Research Program 2 (SHRP 2). SHRP 2 is managed by the Transportation Research Board of the National Academies. By using anonymous GPS-based measurements from the TomTom historical traffic database, Delcan and its partners will develop models for travel time reliability analysis and research as part of the National Academies SHRP 2 program. The TomTom traffic database allows Delcan to use actual traffic measurements without the cost, time and complexity of traditional survey methods.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves