Satellite Technology

September 23, 2008

Where 2 Get It Leverages Oracle Spatial for Location-Based Search Solutions

The location-based services provider, Where 2 Get It, has announced that its Where 2 Get It REST application programming interface (API) is leveraging Oracle (News - Alert) Spatial. Where 2 Get It REST API is utilized for geocoding, reverse geocoding, routing and proximity searches.
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Where 2 Get It’s REST API, which is used to develop non-mapping geospatial applications, can provide location-based information embedded in Web, phone and wireless applications.
 
Where2GetIt officials said that the company has integrated its API with the Oracle platform. The company claims that this integration makes it the first application service provider (ASP) to run global enterprise level geospatial applications on the Oracle platform, and as well to include representational state transfer (REST) technology. The Oracle system has the capability to handle increased user demand at a lower total cost of ownership and in turn, provides advantages in the form of savings to customers.
 
According to Where 2 Get It, the Oracle Spatial, an option to Oracle database enterprise edition, provides a strong base for location-based search solutions. This facilitates Where 2 Get It to geocode client locations and Web page address input that are utilized for location searches such as store/dealer/restaurant locations and as well as driving directions.
 
The Oracle Spatial integrates full 3D and Web services support, in order to manage all geospatial data including vector and raster data, topology, and network models. The system is specifically designed to meet the requirements of advanced GIS (geographical information system) applications such as land management, utilities, and defense/homeland security.
 
Where 2 Get It has also adopted the Oracle SaaS (News - Alert) Platform, in order to develop and as well deliver on-demand services with high performance, availability, scalability and security, says the company. With this SaaS model, Where 2 Get It customers can avoid paying up-front costs, or long-term licensing fees. The SaaS model also provides the customer with the ability to develop applications quickly.  
 
The Oracle SaaS Platform leverages Oracle grid computing technologies. This grid computing technology is used to increase the computing capacity of an organization or part of an organization. The technology integrates Oracle database and Oracle Fusion middleware clustering, automatic storage management and enterprise manager grid control. It also facilitates customers to make use of economical industry standard hardware and storage.
 
Many enterprises utilize Oracle SaaS Platform on a private basis and nowadays, many independent software vendors (ISVs) are also utilizing this SaaS Platform to deliver SaaS and cloud-based services to multiple enterprise customers.
 
Jon Scarbrough, Where 2 Get It's director of engineering and communications officer for the Oracle Spatial SIG, will be presenting his SIG session titled "Oracle Geocoder versus the World" at Oracle OpenWorld 2008, which started on September 21, 2008 in San Francisco. The event will be held until September 25, 2008.
 
Where 2 Get It officials said that Scarbrough will be discussing how the Oracle Spatial Geocoder compares against free geocoders. He will also identify key setup issues that are involved with making the Oracle Geocoder function effectively with address variations.
 
Where 2 Get It provides comprehensive Web-based dealer locator and product locator technology for manufacturers, as well as Web- and mobile-based store locator and zip code locator technology for retail stores and restaurants. It also provides local search services including search engine marketing (SEM), search engine optimization (SEO) and local submission.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Michelle Robart

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