Satellite Technology Feature Article
April 27, 2009
Dolby to Provide Electronic Delivery to Cinemas
By Raju Shanbhag, TMCnet Contributor
Dolby Laboratories (News - Alert) has introduced Dolby Direct Distribution Services--a pan-European satellite content delivery network for digital cinemas.
Currently, digital cinema content needs to be manually uploaded into individual cinema servers. This leads to investment in expensive labor, wasted time and a chance for distribution and delivery of content to go wrong. Dolby Direct Distribution Services claims that with its service, all these problems can be eliminated.
Arqiva sees electronic content distribution as the future of cinema. The company considers satellite to be the most efficient means of delivering content to multiple sites across countries and continents.
Offering Digital Cinema Packages (DCPs) efficiently without compromising quality, the new services consist of Dolby's world class JPEG 2000 compression and two-pass encoding system. And, the satellite can now be used as a highly effective delivery platform since Dolby claims to have reduced file size to the minimum.
“Dolby is committed to utilizing the most effective methods to deliver cinema content. Our new service using Arqiva's satellite delivery network offers very exciting opportunities in that area," said Richard Welsh, Digital Cinema Services Manager, Dolby Laboratories.
"Arqiva's extensive experience in delivering live content via satellite to cinemas, coupled with their core satellite expertise and international infrastructure, makes them an excellent technology partner for this innovative service.”
Recently, the company announced that it is providing broadcasters and operators more options to help deliver a premium multichannel audio experience to their audiences, and highlighting tools and technologies that facilitate a consistent listening level. In light of this, the company announced that it plans to incorporate their Dolby Pulse (News - Alert) offering into its Dolby DP600 Program Optimizer and Cat. No. 561 Dolby Digital Plus/Dolby Pulse Encoder Module later this yea
Recently, the company announced that it is providing broadcasters and operators more options to help deliver a premium multichannel audio experience to their audiences, and highlighting tools and technologies that facilitate a consistent listening level. In light of this, the company announced that it plans to incorporate their Dolby Pulse (News - Alert) offering into its Dolby DP600 Program Optimizer and Cat. No. 561 Dolby Digital Plus/Dolby Pulse Encoder Module later this yea
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Stefania Viscusi



