Satellite Technology Feature Article
February 16, 2010
Sony Ericsson Selects TCS Gokivo Navigator
By Anil Sharma, TMCnet Contributor
Sony Ericsson, a mobile phone manufacturer, reportedly has selected Gokivo Navigator by TeleCommunication Systems to power turn-by-turn navigation.
TeleCommunication Systems officials said that they will be powering the turn-by-turn navigation on the new Sony Ericsson (News - Alert) Aspen smartphone.
In a release company officials said the phone will be available with the Gokivo Navigator application preloaded, providing Aspen users with immediate access to the highly acclaimed hyper-local search and navigation service.
The Sony Ericsson (News - Alert) Aspen phone is the first Windows Mobile device to leverage the new partnership between Sony Ericsson and TCS.
The navigation functions integrate with Sony Ericsson's 'On the Road' panel, and users are able to press a 'maps' button to automatically launch Gokivo Navigator and provide immediate access to a powerful voice-guided turn-by-turn navigation experience.
'Consumers have come to expect turn-by-turn navigation on their mobile devices,' said Doug Antone, senior vice president of TCS' navigation and telematics group, in the release.
Antone said that at TCS, the company strives to provide a product that gives users the peace of mind that they will always be able to find their destination.
“We have focused our expert development team on making sure Gokivo Navigator is tightly integrated with the core user experience of the Aspen phone, and we believe Sony Ericsson users around the world will appreciate the power of the device and application being put at their fingertips,' he said.
Martin Essl, Head of Windows Mobile Application Proposition Planning at Sony Ericsson said that the Sony Ericsson Aspen is truly a next generation smartphone, and the company thought it was essential that users had access to a premium navigation solution.
'Gokivo Navigator has everything that we look for from a navigation product, and we feel that turn-by-turn navigation has now become a real strong point for the Sony Ericsson Aspen,' said Essl.
The company officials pointed out that Gokivo Navigator will be available for free to all Sony Ericsson Aspen users on a trial basis for the first 30 days. Once the trial period ends, users will have several options to continue using Gokivo Navigator.
TeleCommunication Systems (News - Alert), Inc. (TCS) is a major player in high availability and secure mobile communication technology.
In a release company officials said the phone will be available with the Gokivo Navigator application preloaded, providing Aspen users with immediate access to the highly acclaimed hyper-local search and navigation service.
The Sony Ericsson (News - Alert) Aspen phone is the first Windows Mobile device to leverage the new partnership between Sony Ericsson and TCS.
The navigation functions integrate with Sony Ericsson's 'On the Road' panel, and users are able to press a 'maps' button to automatically launch Gokivo Navigator and provide immediate access to a powerful voice-guided turn-by-turn navigation experience.
'Consumers have come to expect turn-by-turn navigation on their mobile devices,' said Doug Antone, senior vice president of TCS' navigation and telematics group, in the release.
Antone said that at TCS, the company strives to provide a product that gives users the peace of mind that they will always be able to find their destination.
“We have focused our expert development team on making sure Gokivo Navigator is tightly integrated with the core user experience of the Aspen phone, and we believe Sony Ericsson users around the world will appreciate the power of the device and application being put at their fingertips,' he said.
Martin Essl, Head of Windows Mobile Application Proposition Planning at Sony Ericsson said that the Sony Ericsson Aspen is truly a next generation smartphone, and the company thought it was essential that users had access to a premium navigation solution.
'Gokivo Navigator has everything that we look for from a navigation product, and we feel that turn-by-turn navigation has now become a real strong point for the Sony Ericsson Aspen,' said Essl.
The company officials pointed out that Gokivo Navigator will be available for free to all Sony Ericsson Aspen users on a trial basis for the first 30 days. Once the trial period ends, users will have several options to continue using Gokivo Navigator.
TeleCommunication Systems (News - Alert), Inc. (TCS) is a major player in high availability and secure mobile communication technology.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Patrick Barnard
