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Satellite Technology Feature Article

March 31, 2010


By Raju Shanbhag, TMCnet Contributor

DIRECTV has announced that the company is offering PASIONES, the 24-hour channel dedicated to “Telenovelas,” on its Más platform, on channel 444. Pasiones is a television channel operated by the production company Imagina U.S.

PASIONES offers “Telenovelas” from top producers representing multiple countries, such as Brazil, Argentina and Venezuela, providing an ideal programming mix and multicultural strategy, claims DIRECTV. The channel combines the latest hits, which have been ratings leaders, with the most memorable classics. PASIONES’s programming also provides daily transmission of eight highly successful “Telenovelas.”

ImaginaUS, though its subsidiaries Promofilm and Media World, has been established as a production company in the US Hispanic TV industry and as a key partner for the successful development and distribution of any audiovisual content. ImaginaUS portfolio of services includes: content production, post-production, management and TV rights acquisition, distribution and broadcast of TV channels, among others.

“DIRECTV is the premier destination for quality, innovative English- and Spanish-language programming for the Hispanic community,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “PASIONES fits perfectly into that mix and we are thrilled to add their ‘Telenovela’ programming to our DIRECTV Más platform.”

PASIONES targets a multicultural audience of women and men between 18 and 50 years old on a national scale. It includes great artistic figures such as Fernando Allende, Adela Noriega, Ana de la Reguera, Christian Meier, Joaquin Furriel, Benjamin Vicuna, Paola Rey and Taís Araújo, as well as the most prestigious “Telenvoela” writers such as Walcyr Carrasco and Pedro Divino Rosa. Also, DIRECTV offers the widest array of Spanish and English-language programming available and the latest satellite technology, states DIRECTV.

Recently, the company announced that it will add ESPN (News - Alert) 3D, the industry's first 3D sports television network, to its upcoming 3D line-up that will offer three dedicated 3D channels. The company said that its 3D line-up includes its newly named linear 3D channel, N3D powered by Panasonic (News - Alert). N3D powered by Panasonic will deliver the best 3D programming from programmers such as AEG/AEG Digital Media.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Alice Straight

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