SimpleGeo introduced the SimpleGeo location services infrastructure to provide the foundation for a new level of intelligent, location-aware applications. The ready-to-use location infrastructure makes it easy and cost-effective to add geo-aware features to applications.

Matt Galligan, founder and CEO, revealed the platform this week at the O'Reilly Where 2.0 Conference during the launch pad session. The conference has chosen entrepreneurs who will debut their companies or launch new products onstage.

SimpleGeo eliminates the excessive time and money spent to build and scale location infrastructure. For the first time, easy-to-use technology and tools will allow customers to have location-based services operational in minutes. SimpleGeo provides client libraries and SDKs that enable application developers to get up and run quickly on the platform. The SimpleGeo iPhone (News - Alert) SDK makes it easy to build an increased reality interface in less time.

The company has more than 4,000 developers utilizing the SimpleGeo platform for new and existing applications, including major innovators such as Bump Technologies and ngmoco. More than 1,000 additional developers are awaiting the product's formal launch. The company introduced two major products on the same day.

The SimpleGeo Storage Engine is a pay-as-you-go system that allows users to store location data and perform geospatial and temporal queries efficiently. The SimpleGeo market allows developers to expose a wealth of geodata from numerous sources, which are normalized and available in single location.  The SimpleGeo Marketplace creates a new economy for geodata providers. Presently, there are billions of points of geodata in the market that customers can access. One can access the data through a per-use or monthly subscription, or a limited free version.

Matt Galligan, Co-Founder and CEO of SimpleGeo said with the prevalence of location-aware mobile devices and faster mobile connections, location-based services will not only be the next big thing, the location use will be leveraged in every application. Matt also said that SimpleGeo is at the link of location technology which provides the tools and data necessary for developers to make their applications location-aware in a matter of minutes.

The company announced key partnerships with deCarta (News - Alert), ESRI, Localeze, MetaCarta, Quova, Skyhook Wireless, Stamen Design, and Weather Decision Technologies during the launch. These partnerships expand the possibilities and reach of SimpleGeo, increasing the capability of the platform.