Eutelsat (News - Alert) Communications announced that capacity on the EUROBIRD 9A satellite operated by it has been selected by Eurosport for transmitting the TENNIS U.S. Open in 3D for demonstrations at IFA. IFA is Europe’s consumer electronics show to be held in Berlin between the 3rd and 8th of September, 2010.

The U.S. OPEN (News - Alert) in 3D is expected to be available on a dedicated Eurosport 3D signal for an exclusive broadcast on Panasonic’s Viera 3D Plasma TVs.

According to Eutelsat sources the 3D signals will be transmitted to the Panasonic (News - Alert) venue by the EUROBIRD 9A satellite that pioneered regular broadcasting of 3D content in Europe via a permanent channel launched by Eutelsat in 2009.

The images will be displayed on Panasonic’s Viera 3D Plasma TVs which can be viewed by industry representatives and consumers visiting the IFA. This will highlight the enhanced experience of viewing immersive high-quality 3D which will in turn serve as a driver for the consumer 3D market. It will also serve to showcase Panasonic’s full end-to-end 3D capabilities, ranging from 3D professional camcorders on court, to new-generation consumer Viera plasma displays, said Panasonic officials.

In a release Pascal Crochemore, technical director at Eurosport expressed his pleasure on partnering with Eutelsat once again for the distribution of a Tennis Grand Slam 3D signal.

Andrew Wallace, Eutelsat chief commercial officer remarked, “This partnership with Eurosport leverages Eutelsat’s 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbps signal to fully appreciate stunning 3D effects in the home.”

“Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe’s premier all-sports channel and to transmit this compelling sports content to Panasonic’s 3D-enabled displays at IFA,” Wallace added.

Fabien Roth, General Manager Panasonic Marketing Europe emphasized that the excellent signal quality provided by Eurosport and Eutelsat will enhance the display and demonstrate the 3D capabilities of the 3D Viera plasma TV in showing fast moving content like sports events in brilliant 3D picture quality.

Panasonic offers a fully integrated solution for the 3D world encompassing every stage of event programming ranging from professional camcorders to create 3D content; via 3D authoring and encoding facilities; up to 3D televisions and Blu-ray players, which will bring the 3D content to customers’ homes.